
ROAS from Google Shopping Ads X3.56
Allora Capes is designer Tabatha’s dream. A Melbourne based seasonal business (sells only winter coats, capes, knitwear & wraps), Allora Capes is targeted at stylish modern mature women who appreciate luxury goods.
The biggest challenge for us was to sell $700 products online to very fashion-conscious & aware target group in a really short time- given the seasonality of the product
ROAS from Google Shopping Ads X3.56
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