
ROAS from Google Shopping Ads X3.56
Allora Capes is designer Tabatha’s dream. A Melbourne based seasonal business (sells only winter coats, capes, knitwear & wraps), Allora Capes is targeted at stylish modern mature women who appreciate luxury goods.
The biggest challenge for us was to sell $700 products online to very fashion-conscious & aware target group in a really short time- given the seasonality of the product
ROAS from Google Shopping Ads X3.56
Paid Ads,Paid Ads
Style & Fashion
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The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.
This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.