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This was been a short-term client with only a few months of work to show for my efforts, but we have started seeing the increases we expected from the work we performed. They wanted to prepare for their busier spring season, and turned work off during their extremely slow winter months. Their Year over Year growth includes the following metrics:
Organic Impressions: +7,446
Organic Clicks: +120
Ranking Keywords: +729
Top 100 Position Keywords: +144
This client is a small, local wedding photographer/videographer that was looking for help competing in their market and capturing more business. They were being outperformed by others not in their immediate market as well, so we focussed on a local SEO strategy.
With this client we began with a page optimization strategy, researching the best local keywords and updating their site with this strategy. We then improved their page content and started a blogging strategy to support the page optimizations. We had to create several new pages to allow for the targeted keyword growth the strategy called for. They have continued to add more blog content based on the content growth strategy we laid out.
This was been a short-term client with only a few months of work to show for my efforts, but we have started seeing the increases we expected from the work we performed. They wanted to prepare for their busier spring season, and turned work off during their extremely slow winter months. Their Year over Year growth includes the following metrics:
Organic Impressions: +7,446
Organic Clicks: +120
Ranking Keywords: +729
Top 100 Position Keywords: +144
SEO
Art & Entertainment
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EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.
RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.
The story started with a landing page of one of their product that we revamped, and we continued working together, building high converting landing pages for them and optimizing their user experience to get the most out of their traffic.
The client organizes fun tournaments for college students around the US.
Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.
Challenges
Develop and Maintain inbound and outbound marketing strategies to feed sales pipelines for a B2B big corp audience.
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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