
This was been a short-term client with only a few months of work to show for my efforts, but we have started seeing the increases we expected from the work we performed. They wanted to prepare for their busier spring season, and turned work off during their extremely slow winter months. Their Year over Year growth includes the following metrics:
Organic Impressions: +7,446
Organic Clicks: +120
Ranking Keywords: +729
Top 100 Position Keywords: +144
This client is a small, local wedding photographer/videographer that was looking for help competing in their market and capturing more business. They were being outperformed by others not in their immediate market as well, so we focussed on a local SEO strategy.
With this client we began with a page optimization strategy, researching the best local keywords and updating their site with this strategy. We then improved their page content and started a blogging strategy to support the page optimizations. We had to create several new pages to allow for the targeted keyword growth the strategy called for. They have continued to add more blog content based on the content growth strategy we laid out.
This was been a short-term client with only a few months of work to show for my efforts, but we have started seeing the increases we expected from the work we performed. They wanted to prepare for their busier spring season, and turned work off during their extremely slow winter months. Their Year over Year growth includes the following metrics:
Organic Impressions: +7,446
Organic Clicks: +120
Ranking Keywords: +729
Top 100 Position Keywords: +144
SEO
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Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.
This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

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