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This was been a short-term client with only a few months of work to show for my efforts, but we have started seeing the increases we expected from the work we performed. They wanted to prepare for their busier spring season, and turned work off during their extremely slow winter months. Their Year over Year growth includes the following metrics:
Organic Impressions: +7,446
Organic Clicks: +120
Ranking Keywords: +729
Top 100 Position Keywords: +144
This client is a small, local wedding photographer/videographer that was looking for help competing in their market and capturing more business. They were being outperformed by others not in their immediate market as well, so we focussed on a local SEO strategy.
With this client we began with a page optimization strategy, researching the best local keywords and updating their site with this strategy. We then improved their page content and started a blogging strategy to support the page optimizations. We had to create several new pages to allow for the targeted keyword growth the strategy called for. They have continued to add more blog content based on the content growth strategy we laid out.
This was been a short-term client with only a few months of work to show for my efforts, but we have started seeing the increases we expected from the work we performed. They wanted to prepare for their busier spring season, and turned work off during their extremely slow winter months. Their Year over Year growth includes the following metrics:
Organic Impressions: +7,446
Organic Clicks: +120
Ranking Keywords: +729
Top 100 Position Keywords: +144
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
Create a new website for Southampton FC and rebuilt their online store on Sitecore CMS
The client was completely new to PPC but were selling their digital marketing images through a Facebook Group. The goal was to see if sales could also some through paid channels.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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