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This was been a short-term client with only a few months of work to show for my efforts, but we have started seeing the increases we expected from the work we performed. They wanted to prepare for their busier spring season, and turned work off during their extremely slow winter months. Their Year over Year growth includes the following metrics:
Organic Impressions: +7,446
Organic Clicks: +120
Ranking Keywords: +729
Top 100 Position Keywords: +144
This client is a small, local wedding photographer/videographer that was looking for help competing in their market and capturing more business. They were being outperformed by others not in their immediate market as well, so we focussed on a local SEO strategy.
With this client we began with a page optimization strategy, researching the best local keywords and updating their site with this strategy. We then improved their page content and started a blogging strategy to support the page optimizations. We had to create several new pages to allow for the targeted keyword growth the strategy called for. They have continued to add more blog content based on the content growth strategy we laid out.
This was been a short-term client with only a few months of work to show for my efforts, but we have started seeing the increases we expected from the work we performed. They wanted to prepare for their busier spring season, and turned work off during their extremely slow winter months. Their Year over Year growth includes the following metrics:
Organic Impressions: +7,446
Organic Clicks: +120
Ranking Keywords: +729
Top 100 Position Keywords: +144
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Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.
Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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