
This was been a short-term client with only a few months of work to show for my efforts, but we have started seeing the increases we expected from the work we performed. They wanted to prepare for their busier spring season, and turned work off during their extremely slow winter months. Their Year over Year growth includes the following metrics:
Organic Impressions: +7,446
Organic Clicks: +120
Ranking Keywords: +729
Top 100 Position Keywords: +144
This client is a small, local wedding photographer/videographer that was looking for help competing in their market and capturing more business. They were being outperformed by others not in their immediate market as well, so we focussed on a local SEO strategy.
With this client we began with a page optimization strategy, researching the best local keywords and updating their site with this strategy. We then improved their page content and started a blogging strategy to support the page optimizations. We had to create several new pages to allow for the targeted keyword growth the strategy called for. They have continued to add more blog content based on the content growth strategy we laid out.
This was been a short-term client with only a few months of work to show for my efforts, but we have started seeing the increases we expected from the work we performed. They wanted to prepare for their busier spring season, and turned work off during their extremely slow winter months. Their Year over Year growth includes the following metrics:
Organic Impressions: +7,446
Organic Clicks: +120
Ranking Keywords: +729
Top 100 Position Keywords: +144
SEO
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.

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