Rise Bar had been in business for about 11 years but growth had slowed after the first few years and eventually plateaud for the last 4-5 years. They were looking for a growth strategy to reinvigorate the brand and its sales.

The company wanted to acquire new customers with traffic

Creating a system to successfully launch Kickstarter campaigns by leveraging social media advertising to create momentum and community (lead generation).

Challenges:

• New Concept
• NO Audience
• Limited Funds
• No history
• NO Product

The client was completely new to PPC and wanted to try Facebook Ads first. They had tested a couple campaigns but their ROAS was at .2

Their goal was to be at 1 minimum within 3 months.