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Rise Bar had been in business for about 11 years but growth had slowed after the first few years and eventually plateaud for the last 4-5 years. They were looking for a growth strategy to reinvigorate the brand and its sales.
Creating a system to successfully launch Kickstarter campaigns by leveraging social media advertising to create momentum and community (lead generation).
The client was completely new to PPC and wanted to try Facebook Ads first. They had tested a couple campaigns but their ROAS was at .2
Their goal was to be at 1 minimum within 3 months.