The Challenge

I worked with over 20 DTC brands helping them improve retention, reduce churn rates and improve LTVs using a data centric approach. Brands ranged from $1M to $20M+ in annual revenues.

The Process

The Solution

Skills Used

Email Marketing,SMS Marketing,Marketing Strategy,Branding,Other

Industry

Professional Services

Results by the numbers

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0.53

CPO

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The cost of acquisition through paid channels was higher than desired.

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BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history. 

Their growth had been on the back of word of mouth, referrals and paid search.

With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away. 

They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.

Custom USB

This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months. 

2.5

CPM

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To build an online community, enticing people to follow and use recipes from Make Good/Bake Good and purchase products from ACH Food (Fleishmann's and Mazola Oil).

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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

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Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.