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Sales, when we started, were around $40k/ per month. After six months, they were at $120k/month. The Blind Tasting Kit, corporate gifting, and weddings became extremely popular. Also, we helped implement an SMS pocket sommelier to interact with customers and incentivize repeated sales.
Argaux is a wine retailer started by two college friends turned sommeliers. They sell exclusively online through their website, Arguax.com. When we started working together, they were looking for an expert agency to handle all their SEM needs.
Working directly with the sommeliers, we identified and targeted different audiences through various keywords already in demand. There were great opportunities from corporate gifting clients, virtual tasting events, weddings, and high-end Californa wines.
Sales, when we started, were around $40k/ per month. After six months, they were at $120k/month. The Blind Tasting Kit, corporate gifting, and weddings became extremely popular. Also, we helped implement an SMS pocket sommelier to interact with customers and incentivize repeated sales.
Paid Ads,SEO
Food & Drink
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Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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