Successful launch of multiple new product lines.


  • ROAS grew by 73%
  • Revenue grew by 82%
  • Conversions grew by 51%
0.73
ROAS

Lara B.

Mayple Vetted

expert

The Challenge

Astral had participated in very little digital marketing before I was brought on to help expand the brand over the next several years. The company is broadening its product offerings and needed someone who had proven experience in building new revenue streams.


The goal was to launch several new product lines over the course of a few months. This required agility to optimize digital advertising while also mitigating risks associated with supply chain uncertainties.

The Process

  • Build the team necessary to accomplish the campaign
  • Create a Project Brief with all necessary information for the team to execute
  • Set expectations around timeline, budget, and process
  • Developed strategy for paid advertising, including Facebook, Instagram and Google
  • Directed the Creative Team to design and write effective content
  • Built ad campaign based on agreed upon strategy for audience segmentation
  • Initiated campaign launch

The Solution

Successful launch of multiple new product lines.


  • ROAS grew by 73%
  • Revenue grew by 82%
  • Conversions grew by 51%
Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

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