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Successful launch of multiple new product lines.
expert
Astral had participated in very little digital marketing before I was brought on to help expand the brand over the next several years. The company is broadening its product offerings and needed someone who had proven experience in building new revenue streams.
The goal was to launch several new product lines over the course of a few months. This required agility to optimize digital advertising while also mitigating risks associated with supply chain uncertainties.
Successful launch of multiple new product lines.
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EDP needed a professional website built, designed, and optimized for their commercial cinematography business. The target audience was high-end local businesses seeking a top-notched marketing team that handled everything from casting to ad management.
In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
