
Successful launch of multiple new product lines.
Astral had participated in very little digital marketing before I was brought on to help expand the brand over the next several years. The company is broadening its product offerings and needed someone who had proven experience in building new revenue streams.
The goal was to launch several new product lines over the course of a few months. This required agility to optimize digital advertising while also mitigating risks associated with supply chain uncertainties.
Successful launch of multiple new product lines.
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Sports, Outdoors & Fitness
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The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)
Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.

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