Successful launch of multiple new product lines.
Astral had participated in very little digital marketing before I was brought on to help expand the brand over the next several years. The company is broadening its product offerings and needed someone who had proven experience in building new revenue streams.
The goal was to launch several new product lines over the course of a few months. This required agility to optimize digital advertising while also mitigating risks associated with supply chain uncertainties.
Successful launch of multiple new product lines.
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