Successful launch of multiple new product lines.


  • ROAS grew by 73%
  • Revenue grew by 82%
  • Conversions grew by 51%
0.73
ROAS

The Challenge

Astral had participated in very little digital marketing before I was brought on to help expand the brand over the next several years. The company is broadening its product offerings and needed someone who had proven experience in building new revenue streams.


The goal was to launch several new product lines over the course of a few months. This required agility to optimize digital advertising while also mitigating risks associated with supply chain uncertainties.

The Process

  • Build the team necessary to accomplish the campaign
  • Create a Project Brief with all necessary information for the team to execute
  • Set expectations around timeline, budget, and process
  • Developed strategy for paid advertising, including Facebook, Instagram and Google
  • Directed the Creative Team to design and write effective content
  • Built ad campaign based on agreed upon strategy for audience segmentation
  • Initiated campaign launch

The Solution

Successful launch of multiple new product lines.


  • ROAS grew by 73%
  • Revenue grew by 82%
  • Conversions grew by 51%
Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.05

ROAS

EFTI

The challenge, EFTI’s reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREE’s digital platform as a new player in the online course sector and as a top player in the online visual art education.

Aaron Chang

Build a Landing Page for the Holidays, itegrated with Shopify and apps for free gifts, quntity breaks app and Gift Card experience.

Lead Generation Landing Page.

The Idea Village

2.75

ROAS

Oura Ring

Oura was an emerging product in the wearable tech space and they were scaling up over the holiday season to compete with the big brands in wearable tech. The company was launching a new brand for the product and the challenge was to launch the new brand while increasing the ROAS.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.