
We successfully updated over 100 brand assets across Facebook, Instagram, and Google and conducted the process methodically, so the "learning phase" was minimal to increase performance. We successfully launched a new professional brand and earned an average ROAS across all accounts of 275%. Some channels had higher ROAS, but the average, in this case, is impressive due to the scope and complexity of the campaign launch program!
Oura was an emerging product in the wearable tech space and they were scaling up over the holiday season to compete with the big brands in wearable tech. The company was launching a new brand for the product and the challenge was to launch the new brand while increasing the ROAS.
Lift Metrics worked with an agency team to update all brand assets and build new ad creative into the companies existing high-spending ad account. This process took significant organization as to not disrupt the optimizations in the ad accounts. After updating new creative, we focussed on specific holiday angels and scaled ad spend with an impressive lift in ROAS.
We successfully updated over 100 brand assets across Facebook, Instagram, and Google and conducted the process methodically, so the "learning phase" was minimal to increase performance. We successfully launched a new professional brand and earned an average ROAS across all accounts of 275%. Some channels had higher ROAS, but the average, in this case, is impressive due to the scope and complexity of the campaign launch program!
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Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.

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