We successfully updated over 100 brand assets across Facebook, Instagram, and Google and conducted the process methodically, so the "learning phase" was minimal to increase performance. We successfully launched a new professional brand and earned an average ROAS across all accounts of 275%. Some channels had higher ROAS, but the average, in this case, is impressive due to the scope and complexity of the campaign launch program!
Oura was an emerging product in the wearable tech space and they were scaling up over the holiday season to compete with the big brands in wearable tech. The company was launching a new brand for the product and the challenge was to launch the new brand while increasing the ROAS.
Lift Metrics worked with an agency team to update all brand assets and build new ad creative into the companies existing high-spending ad account. This process took significant organization as to not disrupt the optimizations in the ad accounts. After updating new creative, we focussed on specific holiday angels and scaled ad spend with an impressive lift in ROAS.
We successfully updated over 100 brand assets across Facebook, Instagram, and Google and conducted the process methodically, so the "learning phase" was minimal to increase performance. We successfully launched a new professional brand and earned an average ROAS across all accounts of 275%. Some channels had higher ROAS, but the average, in this case, is impressive due to the scope and complexity of the campaign launch program!
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The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
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