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We successfully updated over 100 brand assets across Facebook, Instagram, and Google and conducted the process methodically, so the "learning phase" was minimal to increase performance. We successfully launched a new professional brand and earned an average ROAS across all accounts of 275%. Some channels had higher ROAS, but the average, in this case, is impressive due to the scope and complexity of the campaign launch program!
Oura was an emerging product in the wearable tech space and they were scaling up over the holiday season to compete with the big brands in wearable tech. The company was launching a new brand for the product and the challenge was to launch the new brand while increasing the ROAS.
Lift Metrics worked with an agency team to update all brand assets and build new ad creative into the companies existing high-spending ad account. This process took significant organization as to not disrupt the optimizations in the ad accounts. After updating new creative, we focussed on specific holiday angels and scaled ad spend with an impressive lift in ROAS.
We successfully updated over 100 brand assets across Facebook, Instagram, and Google and conducted the process methodically, so the "learning phase" was minimal to increase performance. We successfully launched a new professional brand and earned an average ROAS across all accounts of 275%. Some channels had higher ROAS, but the average, in this case, is impressive due to the scope and complexity of the campaign launch program!
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Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,
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