Results


  • Ads: 3.13% CTR (+137% over average)
  • $67k in revenue in three weeks
  • Core audience and industry pros 37.4% open rate (49% above average)
  • Core audience and industry pros 7% CTR (205% above average)
  • Early adopters audience 33.2% open rate (33% above average)
  • Early adopters audience 3.8% CTR (90% above average)
0.22
ROAS

The Challenge

We were launching a campaign where we wanted to generate a lot of buzz around a special limited edition release life jacket and sell out quickly. The life jacket is one of our rescue vests, so we were catering to our core cheerleader audience and wanted to give them access to something special.


See Campaign Creative Here: https://portfolio.larabanker.com/portfolio-item/le-heron-greenjacket/

The Process

I lead the campaign strategy and execution. Plus acted as an individual contributor to create digital ads and email marketing. The process for this campaign was:


  • Created marketing strategy for campaign with detailed audience segmentation
  • Created a project brief with all necessary information for all team members to execute on the plan
  • Set expectations around timeline, budget, and process
  • Created digital ads, including Facebook, Instagram and Google
  • Developed and built email marketing campaign
  • Executed leak strategy and campaign to each segments

The Solution

Results


  • Ads: 3.13% CTR (+137% over average)
  • $67k in revenue in three weeks
  • Core audience and industry pros 37.4% open rate (49% above average)
  • Core audience and industry pros 7% CTR (205% above average)
  • Early adopters audience 33.2% open rate (33% above average)
  • Early adopters audience 3.8% CTR (90% above average)
Skills Used

Paid Ads,Paid Ads,Paid Ads,Email Marketing

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

$1M

Monthly Revenue

Zest Dental Solutions

Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were

  • The client is a leader in the space which makes new customer acquisition strategies/expansion more difficult 
  • They had no great offers to use in their campaigns 
  • Sophisticated B2B audience
  • Brand loyalty to competitors in the market


The strategy

I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.


After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.


Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.





0.46

CPL

Bright Realty

Provide full service digital marketing for 9 unique property types inside a master planned community. Apartments, retail, commercial, condo, food & bev, rental homes, lots, homes, and coworking.

0 to 150k

Organic monthly impressions

Bellissimo Custom Hats

Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.


Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.


Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year. 


Key achievements: 

• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature

• 0 to 150k organic monthly impressions on Pinterest within 6 months

• 26k engaged Instagram followers

• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members

• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.

0.4

CPO

CQURE Academy

My client CQURE Academy was a successful online education platform for cybersecurity professionals. When I took over the project it was its 3rd year existence.


The challenge I had was the speed of the growth for the new season with the existing courses (products).

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.