We were launching a campaign where we wanted to generate a lot of buzz around a special limited edition release life jacket and sell out quickly. The life jacket is one of our rescue vests, so we were catering to our core cheerleader audience and wanted to give them access to something special.

See Campaign Creative Here: https://portfolio.larabanker.com/portfolio-item/le-heron-greenjacket/

I lead the campaign strategy and execution. Plus acted as an individual contributor to create digital ads and email marketing. The process for this campaign was:

• Created marketing strategy for campaign with detailed audience segmentation
• Created a project brief with all necessary information for all team members to execute on the plan
• Set expectations around timeline, budget, and process
• Created digital ads, including Facebook, Instagram and Google
• Developed and built email marketing campaign
• Executed leak strategy and campaign to each segments