We were launching a campaign where we wanted to generate a lot of buzz around a special limited edition release life jacket and sell out quickly. The life jacket is one of our rescue vests, so we were catering to our core cheerleader audience and wanted to give them access to something special.
See Campaign Creative Here: https://portfolio.larabanker.com/portfolio-item/le-heron-greenjacket/
I lead the campaign strategy and execution. Plus acted as an individual contributor to create digital ads and email marketing. The process for this campaign was:
Paid Ads,Paid Ads,Paid Ads,Email Marketing
Sports, Outdoors & Fitness
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Our Facebook ads strategy was centred around standing out in the market. We created several UGC compilation videos that showcased the product and featured several testimonials from YouTube audio experts.
The creative was fun, very quirky and showcased the brands unique personality.
Decrease cost-per-lead for the financial services company.
This brand struggled to scale their revenue and advertising and didn’t have a framework for scalable growth.
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