• 1.6M revenue in the first 4 months
  • 2,394 units sold in the first 4 months
  • $55 CPA
  • 12.6x ROAS 


0
ROAS

The Challenge

  1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
  2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
  3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020


The Process

Facebook and Instagram 

We utilized the client's existing video content from the Bryan Brothers, 2012 Olympic gold-medal winners, and Nick Bolletierri, pro tennis coach, to create engaging instant experiences on Facebook and Instagram that fueled our prospecting and remarketing campaigns. Facebook ecommerce was of particular importance due to the relatively low volume of branded traffic and bottom-funnel searches. 

YouTube 

Our strategy included increasing brand awareness through YouTube and social prospecting campaigns. Sales were driven through bottom-funnel search campaigns and remarketing. 

Landing Page Redesign 

We created a custom landing page on Webflow that integrated with the client's Stripe ecommerce platform. Traffic from our paid search and social efforts was directed to this custom designed landing page, allowing for $1 Million in revenue within the first 90 days of our campaign. 

U.K. vs U.S. Launch

The strategy for launching Slinger Bag in the U.S and the U.K. required two separate, but similar strategies. The landing page design for the U.S. market was duplicated for the U.K. market, and a similar Facebook Ads and Google Ads strategy was implemented. 


The Solution

  • 1.6M revenue in the first 4 months
  • 2,394 units sold in the first 4 months
  • $55 CPA
  • 12.6x ROAS 


Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,CRO

Industry

Sports, Outdoors & Fitness

Results by the numbers

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