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After one year, we can already observe strong results since we are overtaking our forecast.
In terms of results, overall we increased by +90% Year over year our investment with stable ROAS (despite more upper-funnel strategies) and revenue increased by +85% YoY.
Specifically for the bottom of the conversion funnel, our ROAS increased by +34% YoY despite a +30% spend YoY leading to a +75% revenue YoY.
In terms of brand awareness, our search branded campaigns get a +20% impressions & sessions with a +70% revenue YoY.
expert
The challenge with ATTITUDE was to develop an account structure with different types of campaigns to match each steps of the conversion funnel for all the product ranges (+1500 products on 3 websites). Our goal was to maximize our presence at the bottom of the funnel with Search branded and shopping campaigns. But also increase our brand awareness and consideration stage to become a strong leader in our market (eco-friendly household and personal care products).
To reach our goal, we have launched an ongoing campaign experiment process to test and learn to find what was our best practices and spread them accross the differents tactics.
We also scale our shopping campaigns with product feed optimization to map all our product catalogs and bring a better ROAS performance.
On the consideration side, we targeted a session goal to attract relevant visitors with generic search campaigns which permit us to develop our retargeting audience for conversion and brand awareness campaigns.
Finally, for the brand awareness, we work with our creative studio to improve our display and YouTube campaigns on specific audiences while targeting our strong offline geographical presence.
After one year, we can already observe strong results since we are overtaking our forecast.
In terms of results, overall we increased by +90% Year over year our investment with stable ROAS (despite more upper-funnel strategies) and revenue increased by +85% YoY.
Specifically for the bottom of the conversion funnel, our ROAS increased by +34% YoY despite a +30% spend YoY leading to a +75% revenue YoY.
In terms of brand awareness, our search branded campaigns get a +20% impressions & sessions with a +70% revenue YoY.
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The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
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