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After one year, we can already observe strong results since we are overtaking our forecast.
In terms of results, overall we increased by +90% Year over year our investment with stable ROAS (despite more upper-funnel strategies) and revenue increased by +85% YoY.
Specifically for the bottom of the conversion funnel, our ROAS increased by +34% YoY despite a +30% spend YoY leading to a +75% revenue YoY.
In terms of brand awareness, our search branded campaigns get a +20% impressions & sessions with a +70% revenue YoY.
The challenge with ATTITUDE was to develop an account structure with different types of campaigns to match each steps of the conversion funnel for all the product ranges (+1500 products on 3 websites). Our goal was to maximize our presence at the bottom of the funnel with Search branded and shopping campaigns. But also increase our brand awareness and consideration stage to become a strong leader in our market (eco-friendly household and personal care products).
To reach our goal, we have launched an ongoing campaign experiment process to test and learn to find what was our best practices and spread them accross the differents tactics.
We also scale our shopping campaigns with product feed optimization to map all our product catalogs and bring a better ROAS performance.
On the consideration side, we targeted a session goal to attract relevant visitors with generic search campaigns which permit us to develop our retargeting audience for conversion and brand awareness campaigns.
Finally, for the brand awareness, we work with our creative studio to improve our display and YouTube campaigns on specific audiences while targeting our strong offline geographical presence.
After one year, we can already observe strong results since we are overtaking our forecast.
In terms of results, overall we increased by +90% Year over year our investment with stable ROAS (despite more upper-funnel strategies) and revenue increased by +85% YoY.
Specifically for the bottom of the conversion funnel, our ROAS increased by +34% YoY despite a +30% spend YoY leading to a +75% revenue YoY.
In terms of brand awareness, our search branded campaigns get a +20% impressions & sessions with a +70% revenue YoY.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
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Knackbags.com sells world class expandable backpacks built for those that need a sleek backpack that can double for international travel as well as day to day use.
They needed help with a variety of items, including CRO, SEO, web development, and AB testing.
Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.
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The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
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Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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