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After one year, we can already observe strong results since we are overtaking our forecast.
In terms of results, overall we increased by +90% Year over year our investment with stable ROAS (despite more upper-funnel strategies) and revenue increased by +85% YoY.
Specifically for the bottom of the conversion funnel, our ROAS increased by +34% YoY despite a +30% spend YoY leading to a +75% revenue YoY.
In terms of brand awareness, our search branded campaigns get a +20% impressions & sessions with a +70% revenue YoY.
The challenge with ATTITUDE was to develop an account structure with different types of campaigns to match each steps of the conversion funnel for all the product ranges (+1500 products on 3 websites). Our goal was to maximize our presence at the bottom of the funnel with Search branded and shopping campaigns. But also increase our brand awareness and consideration stage to become a strong leader in our market (eco-friendly household and personal care products).
To reach our goal, we have launched an ongoing campaign experiment process to test and learn to find what was our best practices and spread them accross the differents tactics.
We also scale our shopping campaigns with product feed optimization to map all our product catalogs and bring a better ROAS performance.
On the consideration side, we targeted a session goal to attract relevant visitors with generic search campaigns which permit us to develop our retargeting audience for conversion and brand awareness campaigns.
Finally, for the brand awareness, we work with our creative studio to improve our display and YouTube campaigns on specific audiences while targeting our strong offline geographical presence.
After one year, we can already observe strong results since we are overtaking our forecast.
In terms of results, overall we increased by +90% Year over year our investment with stable ROAS (despite more upper-funnel strategies) and revenue increased by +85% YoY.
Specifically for the bottom of the conversion funnel, our ROAS increased by +34% YoY despite a +30% spend YoY leading to a +75% revenue YoY.
In terms of brand awareness, our search branded campaigns get a +20% impressions & sessions with a +70% revenue YoY.
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Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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