https://www.digicom.io/babbel-case-study

The Challenge

The Process

The Solution

https://www.digicom.io/babbel-case-study

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Education

Results by the numbers

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More Case Study

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ROAS

Gakken

The Challenge


Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.


To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.


The Gakken team sought me out as the right person to take on the challenge.

The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.






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Selling a super saturated product in a niche dominated by Giga corporations.

Creating a Strategy to Get Funded Quickly.

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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

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