Complete brand redesign to attract more customers.

iKippahs brand is a DTC premium fashion brand with a small finite audience.

They had a small budget to get ROI positive.

Lots of competition in the space.

Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.

Finding the right group of luxury influencers and celebrities to endorse house for Gucci at two live events in LA & New York.