• Cost of Sale stayed within 5% on a weekly basis
  • Eventually scaled the business to 3X the sales it was doing before. We have since launched the same strategy in the US which has led to another significant increase in sales
  • Achieved #1 in the category in 3 out of 4 expansion markets

The Challenge

  • This Amazon brand was already successful in the UK, holding the Bestseller badge.
  • The business owner had decided to expand to 4 EU markets (Germany, France, Spain, Italy)
  • The challenge was to do this profitably, ensuring that all activity was steady, efficient and scalable

The Process

  • Keyword research to identify high, medium & low volume keywords for each market
  • Carried out competitor analysis to measure the size and opportunity of each market
  • Began by creating efficient, low-spend campaigns that targeted a range of low & medium search volume keywords at a low ACoS. As we saw success with these the activity was ramped up, with budget staying in line with sales. Efficiency was aided by the product's already-existing strong review moat, giving it some credibility in the new markets
  • Dominated the main competitor listings with Sponsored Products and Sponsored Display ads, with a better offer
  • Price was also a key lever here, we were able to run at low-profit for several weeks, gradually increasing price once we had ranked towards the top of the category

The Solution

  • Cost of Sale stayed within 5% on a weekly basis
  • Eventually scaled the business to 3X the sales it was doing before. We have since launched the same strategy in the US which has led to another significant increase in sales
  • Achieved #1 in the category in 3 out of 4 expansion markets
Skills Used

Paid Ads

Industry

Baby

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.34

ROAS

Magic Pet Grinder

The client couldn't get sales online at a decent ROAS

0.98

CPO

Stock Fragrance

Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.

Big R

Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.

2.1

ROAS

Photologo

We had a lot of different changes on their website throughout the time working together & it was a struggle to keep a steady conversion rate optimization for them. We were able to get some really good campaigns that stayed over 2X ROAS and .79X was profitable for them!

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.