• Cost of Sale stayed within 5% on a weekly basis
  • Eventually scaled the business to 3X the sales it was doing before. We have since launched the same strategy in the US which has led to another significant increase in sales
  • Achieved #1 in the category in 3 out of 4 expansion markets

The Challenge

  • This Amazon brand was already successful in the UK, holding the Bestseller badge.
  • The business owner had decided to expand to 4 EU markets (Germany, France, Spain, Italy)
  • The challenge was to do this profitably, ensuring that all activity was steady, efficient and scalable

The Process

  • Keyword research to identify high, medium & low volume keywords for each market
  • Carried out competitor analysis to measure the size and opportunity of each market
  • Began by creating efficient, low-spend campaigns that targeted a range of low & medium search volume keywords at a low ACoS. As we saw success with these the activity was ramped up, with budget staying in line with sales. Efficiency was aided by the product's already-existing strong review moat, giving it some credibility in the new markets
  • Dominated the main competitor listings with Sponsored Products and Sponsored Display ads, with a better offer
  • Price was also a key lever here, we were able to run at low-profit for several weeks, gradually increasing price once we had ranked towards the top of the category

The Solution

  • Cost of Sale stayed within 5% on a weekly basis
  • Eventually scaled the business to 3X the sales it was doing before. We have since launched the same strategy in the US which has led to another significant increase in sales
  • Achieved #1 in the category in 3 out of 4 expansion markets
Skills Used

Paid Ads

Industry

Baby

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.2

CPO

Patch plants

Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.


The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.

2

CPM

National Payroll Institute

National Payroll Institute wanted to introduce their new brand while driving new member sign ups for payroll professionals across Canada.



Roots Natural Kitchen

National Cancer Insitute

NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.