• Cost of Sale stayed within 5% on a weekly basis
  • Eventually scaled the business to 3X the sales it was doing before. We have since launched the same strategy in the US which has led to another significant increase in sales
  • Achieved #1 in the category in 3 out of 4 expansion markets

The Challenge

  • This Amazon brand was already successful in the UK, holding the Bestseller badge.
  • The business owner had decided to expand to 4 EU markets (Germany, France, Spain, Italy)
  • The challenge was to do this profitably, ensuring that all activity was steady, efficient and scalable

The Process

  • Keyword research to identify high, medium & low volume keywords for each market
  • Carried out competitor analysis to measure the size and opportunity of each market
  • Began by creating efficient, low-spend campaigns that targeted a range of low & medium search volume keywords at a low ACoS. As we saw success with these the activity was ramped up, with budget staying in line with sales. Efficiency was aided by the product's already-existing strong review moat, giving it some credibility in the new markets
  • Dominated the main competitor listings with Sponsored Products and Sponsored Display ads, with a better offer
  • Price was also a key lever here, we were able to run at low-profit for several weeks, gradually increasing price once we had ranked towards the top of the category

The Solution

  • Cost of Sale stayed within 5% on a weekly basis
  • Eventually scaled the business to 3X the sales it was doing before. We have since launched the same strategy in the US which has led to another significant increase in sales
  • Achieved #1 in the category in 3 out of 4 expansion markets
Skills Used

Paid Ads

Industry

Baby

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

StubHub

This client did not have a well coordinated SEO program. The client needed support to prioritize all SEO their SEO recommendations and provide the off shore team with organization and the ability to implement SEO governance across the organization.

10.84

ROAS

Castro Israel

The main challenge was to overcome and take a piece from the global players who work online globally on high scales along with domestic played. 

1.75

ROAS

Cookies by Design

Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.


We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.


0.6

CPM

Desert Data Recovery

Optimize ads performance and search engine rankings

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.