Leverage their NFP grant with Google to market their space for retreats, conferences, and as a wedding venue.

The new website should serve various audiences: investors, journalists and other Pharma companies. It should deliver the information in a clear, accessible way, and help users easily understand what the company does.

Goals:

● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.

● To increase the number of users searching for “kel tren” by name.

● To improve the ranking for “near me” searches such as “water softening company near me”.

The client had developed a new website in WordPress, and the web developer called me in at the eleventh hour to check the site's organic optimization. I very quickly determined that the client's organic footprint would suffer badly by taking the site live. The client then redeveloped the site in Magento, and I took the lead in all matters related to organic optimization, including keyword research, content development and on-page optimization.