The results showed a 25% lift in last season's acquisition volume with a 30% drop in the cost per acquisition.

0.3
CPO

The Challenge

The goal of this project was to generate as many new Telco customers across several lines of business.

The Process

The approach was to take a holistic view of all lead generation channels, create in initial media strategy and plan, execute on that plan and then optimize based on the results. The plan focused heavily on digital channels but also included direct mail and out of home.

The Solution


The results showed a 25% lift in last season's acquisition volume with a 30% drop in the cost per acquisition.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,CRO,Marketing Strategy

Industry

Technology

Results by the numbers

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