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The results showed a 25% lift in last season's acquisition volume with a 30% drop in the cost per acquisition.
The goal of this project was to generate as many new Telco customers across several lines of business.
The approach was to take a holistic view of all lead generation channels, create in initial media strategy and plan, execute on that plan and then optimize based on the results. The plan focused heavily on digital channels but also included direct mail and out of home.
The results showed a 25% lift in last season's acquisition volume with a 30% drop in the cost per acquisition.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,CRO,Marketing Strategy
Technology
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Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.
Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.
This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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