Determining the exact brand aesthetic, voice, and content cadence often takes some trial and error with clients. Generally, the sooner we can establish a workflow/rhythm with content conceptualization, creation, review, and revisions, the better the results.

The client had the following challenges:

1. Low email marketing revenues
2. No email marketing strategy
3. No optimization on the Klaviyo account
4. Low repeat customers

They had acquisition campaigns but the ROAS wasn't satisfying

When I took over the Google Ads account, the client was struggling to scale spend and grow ROAS.