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Nectar USA is a brand that is primarily retail in Las Vegas. Items are priced at the gift-shoppy price, and hence is challenging to acquire customers
We came in and did a rebrand focusing on the gifting side of things. Repackaged the items to get align with that, and create custom bundles to increase AOV. We also worked on increasing reorder rates to existing customers by creating more consistent offers that didn't just devalue the brand, but created more engagement. (Giveaways, limited offer bundles and more).
This lead to a 25% increase in revenue at the same ad cost.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Branding,Email Marketing,CRO
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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