Nectar USA is a brand that is primarily retail in Las Vegas. Items are priced at the gift-shoppy price, and hence is challenging to acquire customers
We came in and did a rebrand focusing on the gifting side of things. Repackaged the items to get align with that, and create custom bundles to increase AOV. We also worked on increasing reorder rates to existing customers by creating more consistent offers that didn't just devalue the brand, but created more engagement. (Giveaways, limited offer bundles and more).
This lead to a 25% increase in revenue at the same ad cost.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Branding,Email Marketing,CRO
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On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.

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