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The results of the website were excellent. Their SEO performance and organic site traffic was improved by a little more than 50%. They also finally had website analytics in place to start measuring web behavior which showed strong web engagement and conversion rate numbers. Unfortunately, they did not have web analytics in place prior to the website rebuild so we weren't able to measure the % improvement for this client.
Bartlein Barrels is a gun barrel manufacturer that primarily sells through distributors and large B2B contracts. Our task was to develop a website that would be able to facilitate B2C eCommerce purchases for more than 20 million different product variants.
Our first step was to evaluate their current site content and figure out what needed to stay and what needed to go. Their original website was built in the late 2000s and wasn't updated at all until we got working on it. The next step was to figure out a questionnaire system that would help customers determine which product they needed to buy. With more than 20 million different variants based on customizations you can make to a gun barrel, this was the most challenging part of the project. Once the website was built, we gave them marketing strategy advice on how to build interest for the brand in younger audiences since a majority of their customer base is 50+.
The results of the website were excellent. Their SEO performance and organic site traffic was improved by a little more than 50%. They also finally had website analytics in place to start measuring web behavior which showed strong web engagement and conversion rate numbers. Unfortunately, they did not have web analytics in place prior to the website rebuild so we weren't able to measure the % improvement for this client.
Web Development,Web Development,Marketing Strategy,CRO
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At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
iKippahs brand is a DTC premium fashion brand with a small finite audience.
They had a small budget to get ROI positive.
Lots of competition in the space.
UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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