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The results of the website were excellent. Their SEO performance and organic site traffic was improved by a little more than 50%. They also finally had website analytics in place to start measuring web behavior which showed strong web engagement and conversion rate numbers. Unfortunately, they did not have web analytics in place prior to the website rebuild so we weren't able to measure the % improvement for this client.
Bartlein Barrels is a gun barrel manufacturer that primarily sells through distributors and large B2B contracts. Our task was to develop a website that would be able to facilitate B2C eCommerce purchases for more than 20 million different product variants.
Our first step was to evaluate their current site content and figure out what needed to stay and what needed to go. Their original website was built in the late 2000s and wasn't updated at all until we got working on it. The next step was to figure out a questionnaire system that would help customers determine which product they needed to buy. With more than 20 million different variants based on customizations you can make to a gun barrel, this was the most challenging part of the project. Once the website was built, we gave them marketing strategy advice on how to build interest for the brand in younger audiences since a majority of their customer base is 50+.
The results of the website were excellent. Their SEO performance and organic site traffic was improved by a little more than 50%. They also finally had website analytics in place to start measuring web behavior which showed strong web engagement and conversion rate numbers. Unfortunately, they did not have web analytics in place prior to the website rebuild so we weren't able to measure the % improvement for this client.
Web Development,Web Development,Marketing Strategy,CRO
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Build NU Projects' social media identity. We were tasked to strategize, engage, and create content for NU Projects to increase NU Project's awareness on instagram and digital channels.
It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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