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The results of the website were excellent. Their SEO performance and organic site traffic was improved by a little more than 50%. They also finally had website analytics in place to start measuring web behavior which showed strong web engagement and conversion rate numbers. Unfortunately, they did not have web analytics in place prior to the website rebuild so we weren't able to measure the % improvement for this client.
Bartlein Barrels is a gun barrel manufacturer that primarily sells through distributors and large B2B contracts. Our task was to develop a website that would be able to facilitate B2C eCommerce purchases for more than 20 million different product variants.
Our first step was to evaluate their current site content and figure out what needed to stay and what needed to go. Their original website was built in the late 2000s and wasn't updated at all until we got working on it. The next step was to figure out a questionnaire system that would help customers determine which product they needed to buy. With more than 20 million different variants based on customizations you can make to a gun barrel, this was the most challenging part of the project. Once the website was built, we gave them marketing strategy advice on how to build interest for the brand in younger audiences since a majority of their customer base is 50+.
The results of the website were excellent. Their SEO performance and organic site traffic was improved by a little more than 50%. They also finally had website analytics in place to start measuring web behavior which showed strong web engagement and conversion rate numbers. Unfortunately, they did not have web analytics in place prior to the website rebuild so we weren't able to measure the % improvement for this client.
Web Development,Web Development,Marketing Strategy,CRO
Sports, Outdoors & Fitness
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This client didn't have any finalized branding when I joined the team. I helped them finalize their brand ID (which they have since changed) and developed email templates based off of the guide for a cohesive member experience. They also had under cared for email flows.
As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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