The results of the website were excellent. Their SEO performance and organic site traffic was improved by a little more than 50%. They also finally had website analytics in place to start measuring web behavior which showed strong web engagement and conversion rate numbers. Unfortunately, they did not have web analytics in place prior to the website rebuild so we weren't able to measure the % improvement for this client.

The Challenge

Bartlein Barrels is a gun barrel manufacturer that primarily sells through distributors and large B2B contracts. Our task was to develop a website that would be able to facilitate B2C eCommerce purchases for more than 20 million different product variants.

The Process

Our first step was to evaluate their current site content and figure out what needed to stay and what needed to go. Their original website was built in the late 2000s and wasn't updated at all until we got working on it. The next step was to figure out a questionnaire system that would help customers determine which product they needed to buy. With more than 20 million different variants based on customizations you can make to a gun barrel, this was the most challenging part of the project. Once the website was built, we gave them marketing strategy advice on how to build interest for the brand in younger audiences since a majority of their customer base is 50+.

The Solution

The results of the website were excellent. Their SEO performance and organic site traffic was improved by a little more than 50%. They also finally had website analytics in place to start measuring web behavior which showed strong web engagement and conversion rate numbers. Unfortunately, they did not have web analytics in place prior to the website rebuild so we weren't able to measure the % improvement for this client.

Skills Used

Web Development,Web Development,Marketing Strategy,CRO

Industry

Sports, Outdoors & Fitness

Results by the numbers

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