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Brought our CPA down from $250 to $25 and consistently generating a 5%+ ROAS
Launch one of the first d2c alcoholic spirits brands in the US.
As a new-to-world spirit our initial goal was to identify the most effecient demographic and then double down until we've established ourselves as a growth bramd.
Brought our CPA down from $250 to $25 and consistently generating a 5%+ ROAS
Social Media Management,Email Marketing,CMO,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Web Development,Web Development,SEO,Branding,Content Marketing,Other,Branding
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Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
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