This was a legacy account take over from an existing agency. The existing agency was not running a "test and scale" structure and things were thrown all around the account. Creatives with tons of scale and signal were left out to dry, because they were buried in the account structure.

This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.

They built a new website but were never able to generate sales