• Limited budget to promote the online store, so needed to prioritize products.

Mozart Supplies came to use because they had never sold on their own website. They were getting all their sales from Amazon and whenever they tried getting sales elsewhere the results were poor and unprofitable.

At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.

It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.

Selling a super saturated product in a niche dominated by Giga corporations.

Creating a Strategy to Get Funded Quickly.