I calculated how much revenue the ads needed to generate per day and per week to make the ads self-funding. This allowed easy monitoring and for me to be able to scale the ads up and down nimbly. The brand was able to scale enough to start investing in their other marketing channels such as email marketing and SEO as a result of the revenue generated from their Facebook and Instagram advertising.
Client had always managed the ads themselves but were looking to outsource due to time constraints and with ambitious scaling plans in mind. Post- iOS14 update, the ads were harder to manager and it was not possible to keep up to date on new strategies.
I started in a consulting capacity and gradually the level of my support increased to full management in September 2021.
I calculated how much revenue the ads needed to generate per day and per week to make the ads self-funding. This allowed easy monitoring and for me to be able to scale the ads up and down nimbly. The brand was able to scale enough to start investing in their other marketing channels such as email marketing and SEO as a result of the revenue generated from their Facebook and Instagram advertising.
Paid Ads,Paid Ads
Gaming
Put your e-mail in and we'll arrange a consultation call for you
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.