I calculated how much revenue the ads needed to generate per day and per week to make the ads self-funding. This allowed easy monitoring and for me to be able to scale the ads up and down nimbly. The brand was able to scale enough to start investing in their other marketing channels such as email marketing and SEO as a result of the revenue generated from their Facebook and Instagram advertising.

2
ROAS

The Challenge

Client had always managed the ads themselves but were looking to outsource due to time constraints and with ambitious scaling plans in mind. Post- iOS14 update, the ads were harder to manager and it was not possible to keep up to date on new strategies.

The Process

I started in a consulting capacity and gradually the level of my support increased to full management in September 2021.

The Solution

I calculated how much revenue the ads needed to generate per day and per week to make the ads self-funding. This allowed easy monitoring and for me to be able to scale the ads up and down nimbly. The brand was able to scale enough to start investing in their other marketing channels such as email marketing and SEO as a result of the revenue generated from their Facebook and Instagram advertising.

Skills Used

Paid Ads,Paid Ads

Industry

Gaming

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.63

ROAS

Tracey Cooper

Tracey Cooper is an upmarket English homeware brand and eeded our help to create and establish a strong brand on social media (FB & IG) in order to differentiate from other upmarket homeware brands and help grow sales.

1

CPO

Bloomist

I was brought on to help grow the brand using digital advertising and was given a $5,000 media budget to work with. I was able to help scale them up to over $25,000 spend within the same year across a variety of media channels while meeting ROAS standards set by the owner.

2.33

CPL

Norcom

The client wanted to generate new leads

GreenBuildSA

Develop a brand image and online pressence.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.