I calculated how much revenue the ads needed to generate per day and per week to make the ads self-funding. This allowed easy monitoring and for me to be able to scale the ads up and down nimbly. The brand was able to scale enough to start investing in their other marketing channels such as email marketing and SEO as a result of the revenue generated from their Facebook and Instagram advertising.

2
ROAS

Aggie M.

Mayple Vetted

expert

The Challenge

Client had always managed the ads themselves but were looking to outsource due to time constraints and with ambitious scaling plans in mind. Post- iOS14 update, the ads were harder to manager and it was not possible to keep up to date on new strategies.

The Process

I started in a consulting capacity and gradually the level of my support increased to full management in September 2021.

The Solution

I calculated how much revenue the ads needed to generate per day and per week to make the ads self-funding. This allowed easy monitoring and for me to be able to scale the ads up and down nimbly. The brand was able to scale enough to start investing in their other marketing channels such as email marketing and SEO as a result of the revenue generated from their Facebook and Instagram advertising.

Skills Used

Paid Ads,Paid Ads

Industry

Gaming

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