
I calculated how much revenue the ads needed to generate per day and per week to make the ads self-funding. This allowed easy monitoring and for me to be able to scale the ads up and down nimbly. The brand was able to scale enough to start investing in their other marketing channels such as email marketing and SEO as a result of the revenue generated from their Facebook and Instagram advertising.
Client had always managed the ads themselves but were looking to outsource due to time constraints and with ambitious scaling plans in mind. Post- iOS14 update, the ads were harder to manager and it was not possible to keep up to date on new strategies.
I started in a consulting capacity and gradually the level of my support increased to full management in September 2021.
I calculated how much revenue the ads needed to generate per day and per week to make the ads self-funding. This allowed easy monitoring and for me to be able to scale the ads up and down nimbly. The brand was able to scale enough to start investing in their other marketing channels such as email marketing and SEO as a result of the revenue generated from their Facebook and Instagram advertising.
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Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.