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I calculated how much revenue the ads needed to generate per day and per week to make the ads self-funding. This allowed easy monitoring and for me to be able to scale the ads up and down nimbly. The brand was able to scale enough to start investing in their other marketing channels such as email marketing and SEO as a result of the revenue generated from their Facebook and Instagram advertising.
Client had always managed the ads themselves but were looking to outsource due to time constraints and with ambitious scaling plans in mind. Post- iOS14 update, the ads were harder to manager and it was not possible to keep up to date on new strategies.
I started in a consulting capacity and gradually the level of my support increased to full management in September 2021.
I calculated how much revenue the ads needed to generate per day and per week to make the ads self-funding. This allowed easy monitoring and for me to be able to scale the ads up and down nimbly. The brand was able to scale enough to start investing in their other marketing channels such as email marketing and SEO as a result of the revenue generated from their Facebook and Instagram advertising.
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Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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