Tracey Cooper

MAYPLE CASE STUDY

Industry

Home & Garden / Home decor

Expertise

Social Media Management, Instagram Ads, Facebook Ads

Results (KPIs)

+63%

ROAS

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THE Company   

Tracey Cooper is a luxury British lifestyle brand, she shares her kaleidoscopic celebration of the beauty of nature in a range of unique and colourful homewares . Designed to make you stand back and be grateful for the beauty of life.

The Challenge   

Tracey Cooper is an upmarket English homeware brand and needed our help to create and establish a strong brand on social media (FB & IG) in order to differentiate from other upmarket homeware brands and help grow sales.

THE Solution   

  • The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment, and to make the business a full time operation.Working with the client we established a social media strategy and content plan that would demonstrate the beauty and benefits of the product. The strategy was designed to deliver the key messages, in a powerful, relevant and engaging way. We then layered in a highly targeted boosted-posts programme across Instagram and Facebook. Using organic and paid-for social was the catalyst for a fantastic brand launch and delivered outstanding results.
  • Increased ecommerce salesEstablished the brand to private and commercial buyers

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Marketer   

Tracey CooperIcon - Vetted Badge

Delta Marketing

Mayple Vetted Expert