In only a few months, we made significant progress in reducing the cost per sign-up for Bentocart. We decreased the cost per sign-up by 35% and gave them a working, repeatable system to scale new ads for consistent growth.
Bentocart is a food delivery brand located in the San Francisco area that delivers gourmet food from local restaurants. They were struggling to bring in new customers efficiently on Facebook or Google Ads.
The account was struggling from severe creative fatigue and the campaign objective issues. So we started to develop a wide variety of creatives for them and then implemented a creative testing system within the ad account to find top performing ads before applying significant budget to them. After we found which creatives were performing, we systematically tested interest based audiences to find new pools of prospects.
In only a few months, we made significant progress in reducing the cost per sign-up for Bentocart. We decreased the cost per sign-up by 35% and gave them a working, repeatable system to scale new ads for consistent growth.
Paid Ads,Paid Ads
Food & Drink
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Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
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