
In only a few months, we made significant progress in reducing the cost per sign-up for Bentocart. We decreased the cost per sign-up by 35% and gave them a working, repeatable system to scale new ads for consistent growth.
Bentocart is a food delivery brand located in the San Francisco area that delivers gourmet food from local restaurants. They were struggling to bring in new customers efficiently on Facebook or Google Ads.
The account was struggling from severe creative fatigue and the campaign objective issues. So we started to develop a wide variety of creatives for them and then implemented a creative testing system within the ad account to find top performing ads before applying significant budget to them. After we found which creatives were performing, we systematically tested interest based audiences to find new pools of prospects.
In only a few months, we made significant progress in reducing the cost per sign-up for Bentocart. We decreased the cost per sign-up by 35% and gave them a working, repeatable system to scale new ads for consistent growth.
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This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.

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