
In only a few months, we made significant progress in reducing the cost per sign-up for Bentocart. We decreased the cost per sign-up by 35% and gave them a working, repeatable system to scale new ads for consistent growth.
Bentocart is a food delivery brand located in the San Francisco area that delivers gourmet food from local restaurants. They were struggling to bring in new customers efficiently on Facebook or Google Ads.
The account was struggling from severe creative fatigue and the campaign objective issues. So we started to develop a wide variety of creatives for them and then implemented a creative testing system within the ad account to find top performing ads before applying significant budget to them. After we found which creatives were performing, we systematically tested interest based audiences to find new pools of prospects.
In only a few months, we made significant progress in reducing the cost per sign-up for Bentocart. We decreased the cost per sign-up by 35% and gave them a working, repeatable system to scale new ads for consistent growth.
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels

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