In only a few months, we made significant progress in reducing the cost per sign-up for Bentocart. We decreased the cost per sign-up by 35% and gave them a working, repeatable system to scale new ads for consistent growth.
agency
Bentocart is a food delivery brand located in the San Francisco area that delivers gourmet food from local restaurants. They were struggling to bring in new customers efficiently on Facebook or Google Ads.
The account was struggling from severe creative fatigue and the campaign objective issues. So we started to develop a wide variety of creatives for them and then implemented a creative testing system within the ad account to find top performing ads before applying significant budget to them. After we found which creatives were performing, we systematically tested interest based audiences to find new pools of prospects.
In only a few months, we made significant progress in reducing the cost per sign-up for Bentocart. We decreased the cost per sign-up by 35% and gave them a working, repeatable system to scale new ads for consistent growth.
Paid Ads,Paid Ads
Food & Drink
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During our initial analysis of the company we identified the following challenges:
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
