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Over the course of our relationship I was able to drive 2M+ in attributable revenue from search and social campaigns at an average ROAS of 4.58 across channels.
Using a weighted LTV target for formula purchases intended for earlier life stages (e.g. 0-6 month old formulas) we were able to unlock growth in the account and dramatically increase LTV and overall profit y raising our sites above immediate account-level ROAS. Even still, ROAS increased and maintained levels high above profitability.
This client had the goal of increasing customer retention while simultaneously reducing CAC.
In a heavily regulated industry (baby formula) where the costs of storage, shipping and proper handling are far above average it was key to keep customer acquisition costs down.
At the same time, there is enormous potential for driving LTV over the 1+ year window that the average parent is feeding their child formula, if you can reach and convince the parent early enough in their product research and consideration cycle to win their loyalty.
My role was twofold:
Facebook ads management - with the goal of profitably introducing new customers to the brand and driving LTV by keeping the brand top-of-mind for recent purchasers. We also ran a successful customer winback campaign by introducing new products and highlighting key customer-facing changes.
Google ads management - with the goal of reducing CAC on search and shopping while driving new customer growth through shopping campaigns and additional, highly targeted search.
Over the course of our relationship I was able to drive 2M+ in attributable revenue from search and social campaigns at an average ROAS of 4.58 across channels.
Using a weighted LTV target for formula purchases intended for earlier life stages (e.g. 0-6 month old formulas) we were able to unlock growth in the account and dramatically increase LTV and overall profit y raising our sites above immediate account-level ROAS. Even still, ROAS increased and maintained levels high above profitability.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Baby
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Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.
The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.
The brand was new to social media marketing and needed help with social media posts and Facebook ads.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
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