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Over the course of our relationship I was able to drive 2M+ in attributable revenue from search and social campaigns at an average ROAS of 4.58 across channels.
Using a weighted LTV target for formula purchases intended for earlier life stages (e.g. 0-6 month old formulas) we were able to unlock growth in the account and dramatically increase LTV and overall profit y raising our sites above immediate account-level ROAS. Even still, ROAS increased and maintained levels high above profitability.
This client had the goal of increasing customer retention while simultaneously reducing CAC.
In a heavily regulated industry (baby formula) where the costs of storage, shipping and proper handling are far above average it was key to keep customer acquisition costs down.
At the same time, there is enormous potential for driving LTV over the 1+ year window that the average parent is feeding their child formula, if you can reach and convince the parent early enough in their product research and consideration cycle to win their loyalty.
My role was twofold:
Facebook ads management - with the goal of profitably introducing new customers to the brand and driving LTV by keeping the brand top-of-mind for recent purchasers. We also ran a successful customer winback campaign by introducing new products and highlighting key customer-facing changes.
Google ads management - with the goal of reducing CAC on search and shopping while driving new customer growth through shopping campaigns and additional, highly targeted search.
Over the course of our relationship I was able to drive 2M+ in attributable revenue from search and social campaigns at an average ROAS of 4.58 across channels.
Using a weighted LTV target for formula purchases intended for earlier life stages (e.g. 0-6 month old formulas) we were able to unlock growth in the account and dramatically increase LTV and overall profit y raising our sites above immediate account-level ROAS. Even still, ROAS increased and maintained levels high above profitability.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Baby
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The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)
I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.
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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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