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Over the course of our relationship I was able to drive 2M+ in attributable revenue from search and social campaigns at an average ROAS of 4.58 across channels.
Using a weighted LTV target for formula purchases intended for earlier life stages (e.g. 0-6 month old formulas) we were able to unlock growth in the account and dramatically increase LTV and overall profit y raising our sites above immediate account-level ROAS. Even still, ROAS increased and maintained levels high above profitability.
This client had the goal of increasing customer retention while simultaneously reducing CAC.
In a heavily regulated industry (baby formula) where the costs of storage, shipping and proper handling are far above average it was key to keep customer acquisition costs down.
At the same time, there is enormous potential for driving LTV over the 1+ year window that the average parent is feeding their child formula, if you can reach and convince the parent early enough in their product research and consideration cycle to win their loyalty.
My role was twofold:
Facebook ads management - with the goal of profitably introducing new customers to the brand and driving LTV by keeping the brand top-of-mind for recent purchasers. We also ran a successful customer winback campaign by introducing new products and highlighting key customer-facing changes.
Google ads management - with the goal of reducing CAC on search and shopping while driving new customer growth through shopping campaigns and additional, highly targeted search.
Over the course of our relationship I was able to drive 2M+ in attributable revenue from search and social campaigns at an average ROAS of 4.58 across channels.
Using a weighted LTV target for formula purchases intended for earlier life stages (e.g. 0-6 month old formulas) we were able to unlock growth in the account and dramatically increase LTV and overall profit y raising our sites above immediate account-level ROAS. Even still, ROAS increased and maintained levels high above profitability.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Baby
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With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.
They came to us for Google, Facebook and Instagram Ads.
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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