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Over the course of our relationship I was able to drive 2M+ in attributable revenue from search and social campaigns at an average ROAS of 4.58 across channels.
Using a weighted LTV target for formula purchases intended for earlier life stages (e.g. 0-6 month old formulas) we were able to unlock growth in the account and dramatically increase LTV and overall profit y raising our sites above immediate account-level ROAS. Even still, ROAS increased and maintained levels high above profitability.
This client had the goal of increasing customer retention while simultaneously reducing CAC.
In a heavily regulated industry (baby formula) where the costs of storage, shipping and proper handling are far above average it was key to keep customer acquisition costs down.
At the same time, there is enormous potential for driving LTV over the 1+ year window that the average parent is feeding their child formula, if you can reach and convince the parent early enough in their product research and consideration cycle to win their loyalty.
My role was twofold:
Facebook ads management - with the goal of profitably introducing new customers to the brand and driving LTV by keeping the brand top-of-mind for recent purchasers. We also ran a successful customer winback campaign by introducing new products and highlighting key customer-facing changes.
Google ads management - with the goal of reducing CAC on search and shopping while driving new customer growth through shopping campaigns and additional, highly targeted search.
Over the course of our relationship I was able to drive 2M+ in attributable revenue from search and social campaigns at an average ROAS of 4.58 across channels.
Using a weighted LTV target for formula purchases intended for earlier life stages (e.g. 0-6 month old formulas) we were able to unlock growth in the account and dramatically increase LTV and overall profit y raising our sites above immediate account-level ROAS. Even still, ROAS increased and maintained levels high above profitability.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Baby
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Every Man Jack needed to build a top-tier influencer program to funnel converting UGC for their paid ad strategy.
ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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