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Over the course of our relationship I was able to drive 2M+ in attributable revenue from search and social campaigns at an average ROAS of 4.58 across channels.
Using a weighted LTV target for formula purchases intended for earlier life stages (e.g. 0-6 month old formulas) we were able to unlock growth in the account and dramatically increase LTV and overall profit y raising our sites above immediate account-level ROAS. Even still, ROAS increased and maintained levels high above profitability.
Mayple Vetted
agency
This client had the goal of increasing customer retention while simultaneously reducing CAC.
In a heavily regulated industry (baby formula) where the costs of storage, shipping and proper handling are far above average it was key to keep customer acquisition costs down.
At the same time, there is enormous potential for driving LTV over the 1+ year window that the average parent is feeding their child formula, if you can reach and convince the parent early enough in their product research and consideration cycle to win their loyalty.
My role was twofold:
Facebook ads management - with the goal of profitably introducing new customers to the brand and driving LTV by keeping the brand top-of-mind for recent purchasers. We also ran a successful customer winback campaign by introducing new products and highlighting key customer-facing changes.
Google ads management - with the goal of reducing CAC on search and shopping while driving new customer growth through shopping campaigns and additional, highly targeted search.
Over the course of our relationship I was able to drive 2M+ in attributable revenue from search and social campaigns at an average ROAS of 4.58 across channels.
Using a weighted LTV target for formula purchases intended for earlier life stages (e.g. 0-6 month old formulas) we were able to unlock growth in the account and dramatically increase LTV and overall profit y raising our sites above immediate account-level ROAS. Even still, ROAS increased and maintained levels high above profitability.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Baby
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Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.
The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
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