Within 30-60 days we were at an average of 4X RoAS which has dipped as low as 3X for a few months - however, the ads are still very profitable. Compared to the year before we showed over 20% improvement in Shopify on average as well as stabilizing falling results after the post-covid indoor sports boom.

3.7
ROAS

The Challenge

This niche product brand had Google Ads but no social media ads (Facebook / Instagram) and wanted to expand.  They also had difficulty connecting the correct Facebook pixel to their Shopify account because of multiple past business managers. 


The Process

Once everything was properly connected, we did our deep dive analysis of their brand. In doing so we recognized a huge opportunity for retargeting as they mostly relied on new customers and one-time sales. We then set up our 3-layer advertising funnel structure with an initial focus on retargeting along with our 3-phase testing model and built out their ad content.  

 

As they were new to social media advertising we scaled their budget carefully and slowly in alignment with the results we were seeing. 



The Solution

Within 30-60 days we were at an average of 4X RoAS which has dipped as low as 3X for a few months - however, the ads are still very profitable. Compared to the year before we showed over 20% improvement in Shopify on average as well as stabilizing falling results after the post-covid indoor sports boom.

Skills Used

Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPI

Flipp

Turn a grocery shopping and coupon app into a household name in the United States.

0.73

CPO

ABCO Anfallconsulting

Re-Launch the webshop with the goal to win back the first mover advantage

0.4

CPL

Nagios

  • Sophisticated B2B Buyer Persona
  • Long Sales Cycle
  • Publicly traded competitors with large budgets


AA Medical Store

AA Medical Store enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.