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Within 30-60 days we were at an average of 4X RoAS which has dipped as low as 3X for a few months - however, the ads are still very profitable. Compared to the year before we showed over 20% improvement in Shopify on average as well as stabilizing falling results after the post-covid indoor sports boom.
This niche product brand had Google Ads but no social media ads (Facebook / Instagram) and wanted to expand. They also had difficulty connecting the correct Facebook pixel to their Shopify account because of multiple past business managers.
Once everything was properly connected, we did our deep dive analysis of their brand. In doing so we recognized a huge opportunity for retargeting as they mostly relied on new customers and one-time sales. We then set up our 3-layer advertising funnel structure with an initial focus on retargeting along with our 3-phase testing model and built out their ad content.
As they were new to social media advertising we scaled their budget carefully and slowly in alignment with the results we were seeing.
Within 30-60 days we were at an average of 4X RoAS which has dipped as low as 3X for a few months - however, the ads are still very profitable. Compared to the year before we showed over 20% improvement in Shopify on average as well as stabilizing falling results after the post-covid indoor sports boom.
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Sports, Outdoors & Fitness
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Kristen Levine is a Pet Lifestyle Expert who specializes in giving excellent recommendation and advice to pet parents. She has 115k Facebook fans and 120k blog visitors a month, but she couldn't seem to figure out Instagram. She had 4k followers and could not seem to grow no matter what she tried.
This client didn't have any finalized branding when I joined the team. I helped them finalize their brand ID (which they have since changed) and developed email templates based off of the guide for a cohesive member experience. They also had under cared for email flows.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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