This niche product brand had Google Ads but no social media ads (Facebook / Instagram) and wanted to expand.  They also had difficulty connecting the correct Facebook pixel to their Shopify account because of multiple past business managers. 

Once everything was properly connected, we did our deep dive analysis of their brand. In doing so we recognized a huge opportunity for retargeting as they mostly relied on new customers and one-time sales. We then set up our 3-layer advertising funnel structure with an initial focus on retargeting along with our 3-phase testing model and built out their ad content.  

As they were new to social media advertising we scaled their budget carefully and slowly in alignment with the results we were seeing.