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Within 30-60 days we were at an average of 4X RoAS which has dipped as low as 3X for a few months - however, the ads are still very profitable. Compared to the year before we showed over 20% improvement in Shopify on average as well as stabilizing falling results after the post-covid indoor sports boom.
This niche product brand had Google Ads but no social media ads (Facebook / Instagram) and wanted to expand. They also had difficulty connecting the correct Facebook pixel to their Shopify account because of multiple past business managers.
Once everything was properly connected, we did our deep dive analysis of their brand. In doing so we recognized a huge opportunity for retargeting as they mostly relied on new customers and one-time sales. We then set up our 3-layer advertising funnel structure with an initial focus on retargeting along with our 3-phase testing model and built out their ad content.
As they were new to social media advertising we scaled their budget carefully and slowly in alignment with the results we were seeing.
Within 30-60 days we were at an average of 4X RoAS which has dipped as low as 3X for a few months - however, the ads are still very profitable. Compared to the year before we showed over 20% improvement in Shopify on average as well as stabilizing falling results after the post-covid indoor sports boom.
Paid Ads,Paid Ads
Sports, Outdoors & Fitness
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Sale of 10,000 trading courses on eBay, Amazon, Shopify. Creating marketing content, emails, sales pages, landing pages, extensive campaigns, webinars, online launches, on a large scale
I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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