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Within 30-60 days we were at an average of 4X RoAS which has dipped as low as 3X for a few months - however, the ads are still very profitable. Compared to the year before we showed over 20% improvement in Shopify on average as well as stabilizing falling results after the post-covid indoor sports boom.
This niche product brand had Google Ads but no social media ads (Facebook / Instagram) and wanted to expand. They also had difficulty connecting the correct Facebook pixel to their Shopify account because of multiple past business managers.
Once everything was properly connected, we did our deep dive analysis of their brand. In doing so we recognized a huge opportunity for retargeting as they mostly relied on new customers and one-time sales. We then set up our 3-layer advertising funnel structure with an initial focus on retargeting along with our 3-phase testing model and built out their ad content.
As they were new to social media advertising we scaled their budget carefully and slowly in alignment with the results we were seeing.
Within 30-60 days we were at an average of 4X RoAS which has dipped as low as 3X for a few months - however, the ads are still very profitable. Compared to the year before we showed over 20% improvement in Shopify on average as well as stabilizing falling results after the post-covid indoor sports boom.
Paid Ads,Paid Ads
Sports, Outdoors & Fitness
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The new website should serve various audiences: investors, journalists and other Pharma companies. It should deliver the information in a clear, accessible way, and help users easily understand what the company does.
The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!
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:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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