expert
The main challenge was to introduce refurbished laptops and computers to local small businesses in a market controlled by big electronics chains.
Created Google Ads and Google Shopping campaigns that delivered results at desired ROAS
Delivered outstanding ROAS
Paid Ads,Google Shopping
Electronics
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Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.