Roundtree is a luxury accommodation and quintessential East Hampton getaway on Long Island. We drove bookings and reservations measuring overall total business sales and traffic. Our goal was to ensure The Roundtree is booked outside of the Hamptons busiest times of Summer.

Gruvtowl (Groove-Towel)  was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.

The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.

With an avg price point between $30 & $40, Ghostek's ad campaigns were yielding less than a 2x ROAS, way too little for a growing company that needs the cash flow.

Every Man Jack needed to build a top-tier influencer program to funnel converting UGC for their paid ad strategy.