Bliss Crystals – Marketing Plan + Strategy Overview

We started working with Bliss Crystals in November 2021 to help them put together a Digital Marketing Plan to help the growth of their online store, brick and mortar shop, and app.

Our team put together a 30+ page plan outlining detailed strategies for the following areas: Paid Media, Social Media Marketing, Email Marketing.

Since then, Bliss has seen an overall sales increase across all channels of 20% for Q1, 2022 (as of March 28) compared to Q1, 2021.

Our team has also been working with Bliss Crystals on their Email Marketing projects, consulting and executing their email campaigns. Bliss Crystals had an email marketing revenue of $5800 in December 2021. In February 2022 their email marketing revenue totaled just over $20 000.

The Journey

Our plan included strategies designed for Bliss Crystals’ team to execute with their already existing resources. Specifically, our plan included:

Paid media

-         Outlined target audience broken down by age, gender, location, income, behavior

-         Platforms and budget recommendations

-         Created campaign layout for: top of funnel, bottom of funnel, testing methodology and landing pages recommendations

-         Overall approach to systemized sales funnel

Email marketing

-         Email flows – cart abandonment 3 flows layout

-         Email flows – subscriber welcome 1 email layout

-         Email flows – purchase/fulfilled: 3 email layout

-         Email flows – customer win back

-         Email campaigns: recommended 6 types of campaign themes and topics to send throughout the year

-         Email flows and campaigns optimization – plan to optimize open rates, increase click-through-rates, ensure content quality checklist

Social Media Marketing

-         Strategies for social selling, social commerce, social media ecommerce marketing

-         High level content strategy and competitor analysis (3 top competitors)

-         Bliss crystals social media content audit + areas of improvement recommendations

-         Content strategy immediate action steps

-         Content creation: content planning + editorial calendar

-         Proposed list of content themes and topics (7 major categories & 30+ topics)

-         Proposed new content look and templates (provided mock feed and templates)

-         Editorial calendar and content sharing layout and strategy

-         Social media growth and engagement plan: created a 10-point actionable plan the Bliss team could implement right away to increase engagement and growth

-         Curated and provided a list of 20+ hashtags to use in social media sharing

-         Recommended 7 social media apps and tools for: hashtags analytics, content scheduling, influencer curation, content creation, content management

-         Created Pinterest plan of action for organic growth and website traffic: provided a list of 50+ keywords and pinning strategy

-         Provided high level content marketing action plan