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At the start of 2019 they pivoted to D2C digital-only and exited distributor partners. That first full year revenue grew to $1.4 million, through digital ad campaigns (Google/Facebook/Instagram). As we scaled, we saw explosive growth in 2020 and 2021 ($10.3 million & $13.7 million respectively)
I started working with Blix in Q2 of 2018. At the time, they had yearly revenues of ~$600k from online sales. Their primary source of sales came through distributor partners and lacked any real digital strategy.
There were many challenges along the way (inventory issues, fierce competition, rising ad costs), but through continuous refinement, the brand is still growing.
I developed a customer acquisition plan for digital ads and executed.
At the start of 2019 they pivoted to D2C digital-only and exited distributor partners. That first full year revenue grew to $1.4 million, through digital ad campaigns (Google/Facebook/Instagram). As we scaled, we saw explosive growth in 2020 and 2021 ($10.3 million & $13.7 million respectively)
Paid Ads,Google Shopping,Marketing Strategy,Paid Ads,Paid Ads
Sports, Outdoors & Fitness
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Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
At Think Influence we were tasked to introduce incard as the new super-app of e-commerce entrepreneurs on their instagram account. We had to re-boot their account with a new strategy emphasizing community, feature benefits, and team.
Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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