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At the start of 2019 they pivoted to D2C digital-only and exited distributor partners. That first full year revenue grew to $1.4 million, through digital ad campaigns (Google/Facebook/Instagram). As we scaled, we saw explosive growth in 2020 and 2021 ($10.3 million & $13.7 million respectively)
I started working with Blix in Q2 of 2018. At the time, they had yearly revenues of ~$600k from online sales. Their primary source of sales came through distributor partners and lacked any real digital strategy.
There were many challenges along the way (inventory issues, fierce competition, rising ad costs), but through continuous refinement, the brand is still growing.
I developed a customer acquisition plan for digital ads and executed.
At the start of 2019 they pivoted to D2C digital-only and exited distributor partners. That first full year revenue grew to $1.4 million, through digital ad campaigns (Google/Facebook/Instagram). As we scaled, we saw explosive growth in 2020 and 2021 ($10.3 million & $13.7 million respectively)
Paid Ads,Google Shopping,Marketing Strategy,Paid Ads,Paid Ads
Sports, Outdoors & Fitness
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This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
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