At the start of 2019 they pivoted to D2C digital-only and exited distributor partners. That first full year revenue grew to $1.4 million, through digital ad campaigns (Google/Facebook/Instagram). As we scaled, we saw explosive growth in 2020 and 2021 ($10.3 million & $13.7 million respectively)

7.2
ROAS

The Challenge

I started working with Blix in Q2 of 2018. At the time, they had yearly revenues of ~$600k from online sales. Their primary source of sales came through distributor partners and lacked any real digital strategy.


There were many challenges along the way (inventory issues, fierce competition, rising ad costs), but through continuous refinement, the brand is still growing.

The Process

I developed a customer acquisition plan for digital ads and executed.

The Solution

At the start of 2019 they pivoted to D2C digital-only and exited distributor partners. That first full year revenue grew to $1.4 million, through digital ad campaigns (Google/Facebook/Instagram). As we scaled, we saw explosive growth in 2020 and 2021 ($10.3 million & $13.7 million respectively)

Skills Used

Paid Ads,Google Shopping,Marketing Strategy,Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

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