I was able to optimize both lead quality and all whole bringing our overall CPL down. The lead to close rate went from 4% to 11%.

-Leads at $45 were generating $30k contracts.

0.4
CPL

The Challenge

The Process

I was managing over 100k in Lead Gen budget for a bathroom renovations company. The process was to allocate to the best performing channels while optimizing placements, creatives and audiences etc..

The Solution

I was able to optimize both lead quality and all whole bringing our overall CPL down. The lead to close rate went from 4% to 11%.

-Leads at $45 were generating $30k contracts.

Skills Used

Paid Ads,Paid Ads

Industry

Home & Garden

Results by the numbers

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