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I was able to optimize both lead quality and all whole bringing our overall CPL down. The lead to close rate went from 4% to 11%.
-Leads at $45 were generating $30k contracts.
I was managing over 100k in Lead Gen budget for a bathroom renovations company. The process was to allocate to the best performing channels while optimizing placements, creatives and audiences etc..
I was able to optimize both lead quality and all whole bringing our overall CPL down. The lead to close rate went from 4% to 11%.
-Leads at $45 were generating $30k contracts.
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