I was able to optimize both lead quality and all whole bringing our overall CPL down. The lead to close rate went from 4% to 11%.
-Leads at $45 were generating $30k contracts.
I was managing over 100k in Lead Gen budget for a bathroom renovations company. The process was to allocate to the best performing channels while optimizing placements, creatives and audiences etc..
I was able to optimize both lead quality and all whole bringing our overall CPL down. The lead to close rate went from 4% to 11%.
-Leads at $45 were generating $30k contracts.
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Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
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