I was able to optimize both lead quality and all whole bringing our overall CPL down. The lead to close rate went from 4% to 11%.
-Leads at $45 were generating $30k contracts.
I was managing over 100k in Lead Gen budget for a bathroom renovations company. The process was to allocate to the best performing channels while optimizing placements, creatives and audiences etc..
I was able to optimize both lead quality and all whole bringing our overall CPL down. The lead to close rate went from 4% to 11%.
-Leads at $45 were generating $30k contracts.
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The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.