I was able to optimize both lead quality and all whole bringing our overall CPL down. The lead to close rate went from 4% to 11%.
-Leads at $45 were generating $30k contracts.
expert
I was managing over 100k in Lead Gen budget for a bathroom renovations company. The process was to allocate to the best performing channels while optimizing placements, creatives and audiences etc..
I was able to optimize both lead quality and all whole bringing our overall CPL down. The lead to close rate went from 4% to 11%.
-Leads at $45 were generating $30k contracts.
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Jersey Italian Gravy was challenged in getting their online website into an improved sales machine, to take the business up a level.
We collaborated with entrepreneur micro-influencers to create a user-generated content (UGC) campaign with promo codes advocating the use of Adobe Creative Cloud Express in their day-to-day and produced a 1min bumper advert with one of them for distribution on TikTok and Instagram.
