I reduced customer acquisition cost from $500 to $200 in two months and drove 60,000+ app installs within a month of the app being launched

0.5
CPL

Lauren B.

Mayple Vetted

expert

The Challenge

BlockFi is a cryptocurrency company with a high interest savings account. I was tasked with generating clients at a low customer acquisition cost. The challenge was managing eight different ad channels independently.

The Process

My role was performance marketing manager and I managed Google Search, Display, YouTube and GMail Ads, Brave Ads, Apple Search Ads, Reddit and Quora.

The Solution

I reduced customer acquisition cost from $500 to $200 in two months and drove 60,000+ app installs within a month of the app being launched

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Apple Optimization,Copywriting,Marketing Strategy,Web Development,Other

Industry

Finance

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