I reduced customer acquisition cost from $500 to $200 in two months and drove 60,000+ app installs within a month of the app being launched
BlockFi is a cryptocurrency company with a high interest savings account. I was tasked with generating clients at a low customer acquisition cost. The challenge was managing eight different ad channels independently.
My role was performance marketing manager and I managed Google Search, Display, YouTube and GMail Ads, Brave Ads, Apple Search Ads, Reddit and Quora.
I reduced customer acquisition cost from $500 to $200 in two months and drove 60,000+ app installs within a month of the app being launched
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Apple Optimization,Copywriting,Marketing Strategy,Web Development,Other
Finance
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
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