
I reduced customer acquisition cost from $500 to $200 in two months and drove 60,000+ app installs within a month of the app being launched
BlockFi is a cryptocurrency company with a high interest savings account. I was tasked with generating clients at a low customer acquisition cost. The challenge was managing eight different ad channels independently.
My role was performance marketing manager and I managed Google Search, Display, YouTube and GMail Ads, Brave Ads, Apple Search Ads, Reddit and Quora.
I reduced customer acquisition cost from $500 to $200 in two months and drove 60,000+ app installs within a month of the app being launched
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Apple Optimization,Copywriting,Marketing Strategy,Web Development,Other
Finance
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This client was looking for help increasing sales during the pandemic. They were managing the campaigns on their own and not seeing much success.
This client sells file recovery software for Macs and PCs. Over the course of our engagement, they have changed from a single purchase model to a subscription model.
Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.