They were looking to acquire new customers through better marketing.

The biggest challenge with this client was conversion tracking because of HIPAA compliance. Their product needed to be HIPAA compliant which means we cannot place any third-party javascript on the website to track people who enter their web platform.

The brand wanted to expand its presence on Google but had a hard time scaling. They were only using Shopping and had yet to try Performance Max.

Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA