Our #1 metric is “moroccan magic” searches in Search Console. Our #2 metric is combined sales - sales from website, amazon, stores, etc. Our #3 metric is “view-through” and “cross-device” conversions - which you can see in Google Ads.


Progress:

● 39% increase in conversions

● 94% increase in newsletter signups

● 47% increase in transactions

● 57% increase in revenue

The Challenge

Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.

The Process

The Solution

Our #1 metric is “moroccan magic” searches in Search Console. Our #2 metric is combined sales - sales from website, amazon, stores, etc. Our #3 metric is “view-through” and “cross-device” conversions - which you can see in Google Ads.


Progress:

● 39% increase in conversions

● 94% increase in newsletter signups

● 47% increase in transactions

● 57% increase in revenue

Skills Used

Paid Ads,Google Shopping

Industry

Beauty

Results by the numbers

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