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Our #1 metric is “moroccan magic” searches in Search Console. Our #2 metric is combined sales - sales from website, amazon, stores, etc. Our #3 metric is “view-through” and “cross-device” conversions - which you can see in Google Ads.
Progress:
● 39% increase in conversions
● 94% increase in newsletter signups
● 47% increase in transactions
● 57% increase in revenue
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
Our #1 metric is “moroccan magic” searches in Search Console. Our #2 metric is combined sales - sales from website, amazon, stores, etc. Our #3 metric is “view-through” and “cross-device” conversions - which you can see in Google Ads.
Progress:
● 39% increase in conversions
● 94% increase in newsletter signups
● 47% increase in transactions
● 57% increase in revenue
Paid Ads,Google Shopping
Beauty
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