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Our #1 metric is “moroccan magic” searches in Search Console. Our #2 metric is combined sales - sales from website, amazon, stores, etc. Our #3 metric is “view-through” and “cross-device” conversions - which you can see in Google Ads.
Progress:
● 39% increase in conversions
● 94% increase in newsletter signups
● 47% increase in transactions
● 57% increase in revenue
expert
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
Our #1 metric is “moroccan magic” searches in Search Console. Our #2 metric is combined sales - sales from website, amazon, stores, etc. Our #3 metric is “view-through” and “cross-device” conversions - which you can see in Google Ads.
Progress:
● 39% increase in conversions
● 94% increase in newsletter signups
● 47% increase in transactions
● 57% increase in revenue
Paid Ads,Google Shopping
Beauty
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Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.
We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
