Our #1 metric is “moroccan magic” searches in Search Console. Our #2 metric is combined sales - sales from website, amazon, stores, etc. Our #3 metric is “view-through” and “cross-device” conversions - which you can see in Google Ads.
Progress:
● 39% increase in conversions
● 94% increase in newsletter signups
● 47% increase in transactions
● 57% increase in revenue
expert
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
Our #1 metric is “moroccan magic” searches in Search Console. Our #2 metric is combined sales - sales from website, amazon, stores, etc. Our #3 metric is “view-through” and “cross-device” conversions - which you can see in Google Ads.
Progress:
● 39% increase in conversions
● 94% increase in newsletter signups
● 47% increase in transactions
● 57% increase in revenue
Paid Ads,Google Shopping
Beauty
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Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.