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Total purchases in 1 month (first month) - 40
Cost per purchase - $8.37
Average ROAS - 3.57
The challenge with this store was to get a store selling indoor and outdoor gardening products from the initial setup to successfully selling products.
I researched a product I could market that would sell well and wrote product copy to entice customers. Then, ad copy was written and about 30 audiences were testing for a few days with a small budget. From there, audiences were weeded out quickly and adjustments made. As we saw success with an audience, related audiences were tested to grow and scale.
Total purchases in 1 month (first month) - 40
Cost per purchase - $8.37
Average ROAS - 3.57
Paid Ads,Paid Ads,Copywriting,Marketing Strategy
Home & Garden
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The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.
This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
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