
Total purchases in 1 month (first month) - 40
Cost per purchase - $8.37
Average ROAS - 3.57
The challenge with this store was to get a store selling indoor and outdoor gardening products from the initial setup to successfully selling products.
I researched a product I could market that would sell well and wrote product copy to entice customers. Then, ad copy was written and about 30 audiences were testing for a few days with a small budget. From there, audiences were weeded out quickly and adjustments made. As we saw success with an audience, related audiences were tested to grow and scale.
Total purchases in 1 month (first month) - 40
Cost per purchase - $8.37
Average ROAS - 3.57
Paid Ads,Paid Ads,Copywriting,Marketing Strategy
Home & Garden
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The client wanted to reinvent their look and feel on their social media and online assets so that they could increase their brand awareness and secure more home decor, design, and build jobs.
They were receiving little to no traction on social media and had a very low click-through rate on their email marketing campaigns. They also did not have a list-building strategy in place, so they were constantly reaching out to a market that had already used their services.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.