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Total purchases in 1 month (first month) - 40
Cost per purchase - $8.37
Average ROAS - 3.57
The challenge with this store was to get a store selling indoor and outdoor gardening products from the initial setup to successfully selling products.
I researched a product I could market that would sell well and wrote product copy to entice customers. Then, ad copy was written and about 30 audiences were testing for a few days with a small budget. From there, audiences were weeded out quickly and adjustments made. As we saw success with an audience, related audiences were tested to grow and scale.
Total purchases in 1 month (first month) - 40
Cost per purchase - $8.37
Average ROAS - 3.57
Paid Ads,Paid Ads,Copywriting,Marketing Strategy
Home & Garden
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