The client had paused emails for several months as they were having issues migrating to a new platform.

Helped this brand migrate from Bronto to Salesforce Marketing Cloud.

I setup new Customer Journeys, developed a content strategy and calendar and started managing ongoing campaigns.

This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.

We faced several challenges.

• They target restaurant employees and we were in the middle of a pandemic
• The user experience of the website was not optimal
• We were unable to track adds to cart, abandoned carts or anyone who started the purchase without completing it.

Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.

Renown was having great success with direct mailers since the 90's, but hadn't developed their online presence and paid media strategy. We had no data going in on which products to focus on, which channels to choose, or how to position ourselves in the market.

I was brought on to take lead in all their digital marketing efforts, across 3 separate sites. This involved SEO, SMM, web design, content creation, SEO copywriting, email marketing, and more.