The challenge with this store was to get a store selling indoor and outdoor gardening products from the initial setup to successfully selling products.

I researched a product I could market that would sell well and wrote product copy to entice customers. Then, ad copy was written and about 30 audiences were testing for a few days with a small budget. From there, audiences were weeded out quickly and adjustments made. As we saw success with an audience, related audiences were tested to grow and scale.