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Rivali Park’s is an internationally renowned design and architecture firm. The main
task was to increase brand awareness and reduce cost per lead, as well as attract new customers by using retargeting.
The campaign was carried out in two directions: awareness and retargeting.
Awareness: In the premium real estate sector the decision to buy is taken by the
client for a long time, so we worked with the to of the sales funnel. Semantica and
look-alike were used to expand the audience by searching for interested users and
placing ads in the native environment.
Retargeting: Сampaign with this client had already been carried out, so we returned
to users who already got interested in the product and used specific creatives to attract those users.
Web Development,Marketing Strategy,Paid Ads,Paid Ads
Real Estate
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Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,
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M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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