Rivali Park’s is an internationally renowned design and architecture firm. The main

task was to increase brand awareness and reduce cost per lead, as well as attract new customers by using retargeting.

The campaign was carried out in two directions: awareness and retargeting.

Awareness: In the premium real estate sector the decision to buy is taken by the

client for a long time, so we worked with the to of the sales funnel. Semantica and

look-alike were used to expand the audience by searching for interested users and

placing ads in the native environment.

Retargeting: Сampaign with this client had already been carried out, so we returned

to users who already got interested in the product and used specific creatives to attract those users.