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Increased website speed by 2-3 seconds overall
Increased the number of pages which are indexed by over 5k
Created structured schema guide and implemented structured schema to high value pages to get them to rank better.
Audited local SEO and created a game plan for how to work with GMB. Cleaned up GMB and improved listings for all locations across USA.
Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.
My Role: I was the SEO lead for this account.
What I did:
Increased website speed by 2-3 seconds overall
Increased the number of pages which are indexed by over 5k
Created structured schema guide and implemented structured schema to high value pages to get them to rank better.
Audited local SEO and created a game plan for how to work with GMB. Cleaned up GMB and improved listings for all locations across USA.
SEO
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
Created a web-based lead funnel for colocation, hosting services and managed services that previously did not exist for the company.
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