Increased website speed by 2-3 seconds overall

Increased the number of pages which are indexed by over 5k

Created structured schema guide and implemented structured schema to high value pages to get them to rank better.

Audited local SEO and created a game plan for how to work with GMB. Cleaned up GMB and improved listings for all locations across USA.


The Challenge

Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.

The Process

My Role: I was the SEO lead for this account.


What I did:

  1. Audited the website.
  2. Ran a full Screaming frog scan
  3. Conducted competitive comparison
  4. Create action list of what needs to be fixed
  5. Created a guide on how to win at SEO and trained the internal staff on content creation

The Solution

Increased website speed by 2-3 seconds overall

Increased the number of pages which are indexed by over 5k

Created structured schema guide and implemented structured schema to high value pages to get them to rank better.

Audited local SEO and created a game plan for how to work with GMB. Cleaned up GMB and improved listings for all locations across USA.


Skills Used

SEO

Industry

Home & Garden

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