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We were able to increase our monthly new follower growth 20% with the comprehensive strategy.
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It was a challenge to grow the following after 10 years in a competitive market with a niche that already had many of the followers who were primarily watch traders.
By developing a strategy that included variety of creative testing, focusing on posting times, targeting audiences with boosting and advertising we were able to achieve new growth and access new audiences.
We also implemented an influencer marketing strategy to broaden reach.
We were able to increase our monthly new follower growth 20% with the comprehensive strategy.
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Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.
