We were able to increase our monthly new follower growth 20% with the comprehensive strategy.
agency
It was a challenge to grow the following after 10 years in a competitive market with a niche that already had many of the followers who were primarily watch traders.
By developing a strategy that included variety of creative testing, focusing on posting times, targeting audiences with boosting and advertising we were able to achieve new growth and access new audiences.
We also implemented an influencer marketing strategy to broaden reach.
We were able to increase our monthly new follower growth 20% with the comprehensive strategy.
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Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.