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The launch event was booked out and we had a vibrant crowd attending. Key influencers participated as models and presenters and lifted the event with our key target audience.
The brand saw its first sales and found success at retail.
BonBon was entering a new market where it was completely unknown and faced stiff competition from major leading brands. Despite the obstacles, the founders felt confident that they could succeed in this new market due to the high quality of their products and their unique styles and features.
To kick-off the project, we worked closely with the team abroad and locally to understand the ethos and essence of the brand to identify what would truly set it apart in this context. From there, we worked out a detailed marketing strategy to bring the brand to market.
This included:
By using a combination of these tactics, the brand got quick visibility with its core target audience.
The launch event was booked out and we had a vibrant crowd attending. Key influencers participated as models and presenters and lifted the event with our key target audience.
The brand saw its first sales and found success at retail.
Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Social Media Management,Marketing Strategy,Email Marketing
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
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