BonBon was entering a new market where it was completely unknown and faced stiff competition from major leading brands. Despite the obstacles, the founders felt confident that they could succeed in this new market due to the high quality of their products and their unique styles and features.

To kick-off the project, we worked closely with the team abroad and locally to understand the ethos and essence of the brand to identify what would truly set it apart in this context. From there, we worked out a detailed marketing strategy to bring the brand to market.

This included:

• Press features and mentions
• A fun launch event with fashion show and styling demos
• Ongoing vibrant organic social media presence
• Strategic paid social media and paid search
• Leveraging key Facebook Groups and Influencers to raise awareness of the brand
• Email Marketing

By using a combination of these tactics, the brand got quick visibility with its core target audience.