New brand in a very competitive market.

Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.

Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.

• Build out a list of influencers and models to work with F45 Chiswick location and increase brand awareness.