Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .

In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.

• Enhance lead conversion on website
• Maintain low cost per lead
• Acquire new customers
• Increase visibility to new customers via online search
• Target specific prospects in demographic in specific markets
• Maximize marketing return on investment 

Pinterest ads present a unique set of challenges with tracking. We have worked together with a world renowned engineering & development team as well as the internal Pinterest engineering & development team to create the most powerful & accurate tracking solution for Pinterest ads on the market!