
I have numerous success stories with clients that I lead business marketing transformations and projects for.
At BCG, I worked with dozens of companies in numerous industries advising C-level executives on how to achieve high-powered growth goals through paid, social, CRM, and programmatic marketing. I put together numerous teams and was tasked with special projects for numerous fortune 500's and leading start-ups.
I was a Senior Growth Architect.
I have numerous success stories with clients that I lead business marketing transformations and projects for.
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Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.
Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.