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My first SEO client was penalized by Google's Panda update for creating duplicate websites prior to hiring me. They had/still have 80 apartment websites for each neighborhood around Boston. These duplicate websites had previously ranked within the top 3 in most neighborhoods in the early 2000s, but all had dropped off on account of using the same content on all them. At the time of hiring, he was also seeing an increase in larger national competitors like Zillow and Apartments.com.
My primary goal was to restore page 1 rankings for his top website, bostonpads.com, for his main keyword 'boston apartments'. My secondary goal was to restore page 1 rankings for more local apartment search keywords such as 'cambridge apartments' and 'back bay apartments'.
My job was to create a keyword strategy, write content, and rebuild all 80 apartment websites so that they have unique local content. Each site containing roughly 20 pages, this process took roughly 2 years. This helped remediate the penalties suffered from Google's Panda update, but not enough to make up the ground lost to the growing pool of national apartment portals.
Once the websites' content were differentiated, we then took aim at his apartment database. I knew if we could begin recording historical data points on vacancy rates, apartment availability, and average rent prices, the national portals could not match us at scale. I worked with the database admin collate, organize, calculate, and store these data points.
I used this data to create comprehensive rental market reports to post to his websites. I also amassed a list of over 200 local Boston media contacts and began sending newsworthy market reports to them with the intent of earning valuable media coverage for the client.
SEO,Content Marketing,Public Relations,Marketing Strategy,Social Media Management
Real Estate
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Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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