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My first SEO client was penalized by Google's Panda update for creating duplicate websites prior to hiring me. They had/still have 80 apartment websites for each neighborhood around Boston. These duplicate websites had previously ranked within the top 3 in most neighborhoods in the early 2000s, but all had dropped off on account of using the same content on all them. At the time of hiring, he was also seeing an increase in larger national competitors like Zillow and Apartments.com.
My primary goal was to restore page 1 rankings for his top website, bostonpads.com, for his main keyword 'boston apartments'. My secondary goal was to restore page 1 rankings for more local apartment search keywords such as 'cambridge apartments' and 'back bay apartments'.
My job was to create a keyword strategy, write content, and rebuild all 80 apartment websites so that they have unique local content. Each site containing roughly 20 pages, this process took roughly 2 years. This helped remediate the penalties suffered from Google's Panda update, but not enough to make up the ground lost to the growing pool of national apartment portals.
Once the websites' content were differentiated, we then took aim at his apartment database. I knew if we could begin recording historical data points on vacancy rates, apartment availability, and average rent prices, the national portals could not match us at scale. I worked with the database admin collate, organize, calculate, and store these data points.
I used this data to create comprehensive rental market reports to post to his websites. I also amassed a list of over 200 local Boston media contacts and began sending newsworthy market reports to them with the intent of earning valuable media coverage for the client.
SEO,Content Marketing,Public Relations,Marketing Strategy,Social Media Management
Real Estate
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I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.
This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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