The Challenge

Expensive products

The Process

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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huge list, 2-4 emails focusing on the products per month. No sales

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The client organizes fun tournaments for college students around the US.


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Challenges


  1. Starting From Scratch: No reference to what exactly the client wanted.
  2. No Clarity: The client has still not refined their messaging.
  3. Fun & Entertaining: Copy has to be fun and entertaining to match the brand.


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They wanted to promote one of their latest product for B2C

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Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....

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