On behalf of an agency, I did a competitive analysis of the SERP landscape for automotive tires. We identified site structure optimizations that allowed deployment of on-page updates programmatically for tires by make (GM, BMW etc.), type (off-road, performance), and use-case (winter tires).
SEO
Automotive & Transportation
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The client had developed a new website in WordPress, and the web developer called me in at the eleventh hour to check the site's organic optimization. I very quickly determined that the client's organic footprint would suffer badly by taking the site live. The client then redeveloped the site in Magento, and I took the lead in all matters related to organic optimization, including keyword research, content development and on-page optimization.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.