• Scale new paid social acquisition channel

Launching a known German dermo-cosmetics brand in a new market, very high competition

Goals:

● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.

● To increase the number of users searching for “kel tren” by name.

● To improve the ranking for “near me” searches such as “water softening company near me”.

Ryman, the stationery retailer, wanted to run a Back to School/Uni campaign but wanted to improve on the previous year results which was planned by an influencer agency. They were measuring sales but their target was also awareness.