Joined this startup as it was just in the phase of being an idea to disturb the tradespeople marketplace, We had to prove a concept and build everything from scratch.
I was the main person in digital marketing to drive traffic to the new start-up website. Had to manage Google Ad, BING, CRO, SEO, Tracking. As it was a start-up we had to test everything and see what was working and not working. Did create a Google Ads account structure to scale the business with 1 MCC and 13 accounts. Use hyper-local targeting on postcode level to reach everybody in the UK that needed service of the startup.
Paid Ads,Paid Ads,Paid Ads,CRO,Web Development,Other,SEO
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Creating a unifying feel to the feed, and bringing creative and interactive content to the community. We needed to bring a modern twist to the account and the brand to make sure it resonates with the target demographic. Our challenge was account growth and brand awareness which we've tended to thanks to a new and improve social media management strategy, promotional content and ads, and interactive content.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.