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Joined this startup as it was just in the phase of being an idea to disturb the tradespeople marketplace, We had to prove a concept and build everything from scratch.
I was the main person in digital marketing to drive traffic to the new start-up website. Had to manage Google Ad, BING, CRO, SEO, Tracking. As it was a start-up we had to test everything and see what was working and not working. Did create a Google Ads account structure to scale the business with 1 MCC and 13 accounts. Use hyper-local targeting on postcode level to reach everybody in the UK that needed service of the startup.
Paid Ads,Paid Ads,Paid Ads,CRO,Web Development,Other,SEO
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Versed was in the process of new product development launched with limited stock to gauge market fit.
pdp test
driving directly to product
Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.
