Joined this startup as it was just in the phase of being an idea to disturb the tradespeople marketplace, We had to prove a concept and build everything from scratch.
I was the main person in digital marketing to drive traffic to the new start-up website. Had to manage Google Ad, BING, CRO, SEO, Tracking. As it was a start-up we had to test everything and see what was working and not working. Did create a Google Ads account structure to scale the business with 1 MCC and 13 accounts. Use hyper-local targeting on postcode level to reach everybody in the UK that needed service of the startup.
Paid Ads,Paid Ads,Paid Ads,CRO,Web Development,Other,SEO
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Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
The client was a team of highly skilled developers focussed on building innovative Shopify apps. The company was first named Pix Applications. Although the client had support from a niche group of Shopify stores, they were having trouble scaling to the next level of business. This challenge is common for niche providers: how do you move from "1,000 true fans" to a market leader?

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.