Joined this startup as it was just in the phase of being an idea to disturb the tradespeople marketplace, We had to prove a concept and build everything from scratch.
I was the main person in digital marketing to drive traffic to the new start-up website. Had to manage Google Ad, BING, CRO, SEO, Tracking. As it was a start-up we had to test everything and see what was working and not working. Did create a Google Ads account structure to scale the business with 1 MCC and 13 accounts. Use hyper-local targeting on postcode level to reach everybody in the UK that needed service of the startup.
Paid Ads,Paid Ads,Paid Ads,CRO,Web Development,Other,SEO
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The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.
The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.
Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.

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