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Through the work shown above I was able to help scale ad spend by 34% over my time there, and driving down top-line CPO through the process.
Cafe Du Cycliste is a high end luxury cycling brand.
With their roots originating organically through word of mouth, they were keen to scale up their brand using the power of digital ads.
With their relatively high price-point, this possessed an interesting challenge via paid ad efforts.
My role was to drive performance through Facebook and Google ads.
Given their high-price point, my mindset shifted to focus on the 2 key areas:
This helped me identify that their initial account structure was far too complicated; they had too many campaigns and ad sets running which was resulting in Facebook's algorithm getting not enough data to get out of the learning phase. This was hindering performance.
As a result, I significantly reduced the number of campaigns and ad sets to a level that enabled data to flow through each ad set at a much faster rate, which drove down costs and most importantly, resulted in more stable performance.
For area 2), I worked very closely with their media team to understand exactly how they wanted their brand portrayed, whilst recommending ways to optimize their assets and media for performance.
This was very much a two-way street which helped us find a nice middle ground between aesthetics and performance.
Through the work shown above I was able to help scale ad spend by 34% over my time there, and driving down top-line CPO through the process.
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Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."
ROAM is a start-up luggage brand with a very unique product offering, premium luggage and travel accessories that can be fully customized by the customer. ROAM was challenged by the global COVID pandemic and needed to rebuild its marketing strategy as travel began to open up again.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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