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Through the work shown above I was able to help scale ad spend by 34% over my time there, and driving down top-line CPO through the process.
Cafe Du Cycliste is a high end luxury cycling brand.
With their roots originating organically through word of mouth, they were keen to scale up their brand using the power of digital ads.
With their relatively high price-point, this possessed an interesting challenge via paid ad efforts.
My role was to drive performance through Facebook and Google ads.
Given their high-price point, my mindset shifted to focus on the 2 key areas:
This helped me identify that their initial account structure was far too complicated; they had too many campaigns and ad sets running which was resulting in Facebook's algorithm getting not enough data to get out of the learning phase. This was hindering performance.
As a result, I significantly reduced the number of campaigns and ad sets to a level that enabled data to flow through each ad set at a much faster rate, which drove down costs and most importantly, resulted in more stable performance.
For area 2), I worked very closely with their media team to understand exactly how they wanted their brand portrayed, whilst recommending ways to optimize their assets and media for performance.
This was very much a two-way street which helped us find a nice middle ground between aesthetics and performance.
Through the work shown above I was able to help scale ad spend by 34% over my time there, and driving down top-line CPO through the process.
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Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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