Through the work shown above I was able to help scale ad spend by 34% over my time there, and driving down top-line CPO through the process.


Michael T.

Mayple Vetted


The Challenge

Cafe Du Cycliste is a high end luxury cycling brand.

With their roots originating organically through word of mouth, they were keen to scale up their brand using the power of digital ads.

With their relatively high price-point, this possessed an interesting challenge via paid ad efforts.

The Process

My role was to drive performance through Facebook and Google ads.

Given their high-price point, my mindset shifted to focus on the 2 key areas:

  1. how can I feed enough data consistently into our platforms in order for them to optimize effectively.
  2. how can I ensure that the brand is being represented exactly how they intend through the digital lens.

This helped me identify that their initial account structure was far too complicated; they had too many campaigns and ad sets running which was resulting in Facebook's algorithm getting not enough data to get out of the learning phase. This was hindering performance.

As a result, I significantly reduced the number of campaigns and ad sets to a level that enabled data to flow through each ad set at a much faster rate, which drove down costs and most importantly, resulted in more stable performance.

For area 2), I worked very closely with their media team to understand exactly how they wanted their brand portrayed, whilst recommending ways to optimize their assets and media for performance.

This was very much a two-way street which helped us find a nice middle ground between aesthetics and performance.

The Solution

Through the work shown above I was able to help scale ad spend by 34% over my time there, and driving down top-line CPO through the process.

Skills Used

Paid Ads,Paid Ads


Style & Fashion

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study



Farm Girl Fancy Frills

This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.

We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up




Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.

  • Provide the latest marketing strategies and work closely with agencies (IPG, Initiative, Dream Team, etc.)
  • Products covered: Western Union, Visa Direct, FTT, Balance Transfer, EzyPay, eFD, EzyCash, Credit Card, Auto Finance, Mortgage, High Net Worth, SME, Virtual Banking, Funding and Deposit, Payment, etc.


Improve brand presentation and maximize the growth of the Macy's website business.


Paytient needed several customer journeys written and produced in a short amount of time. There were over 150 emails that needed to be created, edited, built and tested in less than six months.