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Through the work shown above I was able to help scale ad spend by 34% over my time there, and driving down top-line CPO through the process.
Cafe Du Cycliste is a high end luxury cycling brand.
With their roots originating organically through word of mouth, they were keen to scale up their brand using the power of digital ads.
With their relatively high price-point, this possessed an interesting challenge via paid ad efforts.
My role was to drive performance through Facebook and Google ads.
Given their high-price point, my mindset shifted to focus on the 2 key areas:
This helped me identify that their initial account structure was far too complicated; they had too many campaigns and ad sets running which was resulting in Facebook's algorithm getting not enough data to get out of the learning phase. This was hindering performance.
As a result, I significantly reduced the number of campaigns and ad sets to a level that enabled data to flow through each ad set at a much faster rate, which drove down costs and most importantly, resulted in more stable performance.
For area 2), I worked very closely with their media team to understand exactly how they wanted their brand portrayed, whilst recommending ways to optimize their assets and media for performance.
This was very much a two-way street which helped us find a nice middle ground between aesthetics and performance.
Through the work shown above I was able to help scale ad spend by 34% over my time there, and driving down top-line CPO through the process.
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Corvex came to us with a goal of launching a new mobile product in their mobile application. Corvex sells a software application that frontline workers can use on their iPads or Android/Mobile devices when at the workplace, in either a food processing plant or assembly line type factory. The goal of the application is to safely track frontline workers at the workplace and give them the Corvex Connected solution that helps each employee and their teams stay safe, agile and flexible with real-time data and checklists. This was launching right at the height of COVID-19 and became very intriguing to many businesses looking for quick solutions to keep their workers employed, but at a safe "6-feet apart" distance.
Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.
The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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