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CSAC was successfully repositioned as a trustworthy expert, rebranded after the audit, and ran a successful social media ad campaign that lead to 200% increase in applications for student grants.
With the cost of postsecondary education at an all-high, the California Student Aid Commission had an opportunity to become a lead source for providing debt-free ways to fund student education. With an outdated brand and crumbling positioning, I conducted a full brand and marketing audit with a marketing strategy to relaunch the CSAC brand.
This audit explored the health of the California Student Aid Commission’s (CSAC) brand. It examined how CSAC has performed over the last decade through extensive research into the financial aid industry, the competitors, competitive analysis, and points of parity and difference. The audit included a brand inventory to include marketing materials, sub-brands, and secondary brand partnerships. The brand exploratory examined insights from seven human-centered design focus groups providing conducted with the defined target audience and the internal staff and commissioners of CSAC. Finally, the audit also provided strategic and tactical recommendations to prolong the health of the brand.
CSAC was successfully repositioned as a trustworthy expert, rebranded after the audit, and ran a successful social media ad campaign that lead to 200% increase in applications for student grants.
Branding,Content Marketing,Marketing Strategy,Web Development
Education
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Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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