CSAC was successfully repositioned as a trustworthy expert, rebranded after the audit, and ran a successful social media ad campaign that lead to 200% increase in applications for student grants.
With the cost of postsecondary education at an all-high, the California Student Aid Commission had an opportunity to become a lead source for providing debt-free ways to fund student education. With an outdated brand and crumbling positioning, I conducted a full brand and marketing audit with a marketing strategy to relaunch the CSAC brand.
This audit explored the health of the California Student Aid Commission’s (CSAC) brand. It examined how CSAC has performed over the last decade through extensive research into the financial aid industry, the competitors, competitive analysis, and points of parity and difference. The audit included a brand inventory to include marketing materials, sub-brands, and secondary brand partnerships. The brand exploratory examined insights from seven human-centered design focus groups providing conducted with the defined target audience and the internal staff and commissioners of CSAC. Finally, the audit also provided strategic and tactical recommendations to prolong the health of the brand.
CSAC was successfully repositioned as a trustworthy expert, rebranded after the audit, and ran a successful social media ad campaign that lead to 200% increase in applications for student grants.
Branding,Content Marketing,Marketing Strategy,Web Development
Education
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)