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CSAC was successfully repositioned as a trustworthy expert, rebranded after the audit, and ran a successful social media ad campaign that lead to 200% increase in applications for student grants.
With the cost of postsecondary education at an all-high, the California Student Aid Commission had an opportunity to become a lead source for providing debt-free ways to fund student education. With an outdated brand and crumbling positioning, I conducted a full brand and marketing audit with a marketing strategy to relaunch the CSAC brand.
This audit explored the health of the California Student Aid Commission’s (CSAC) brand. It examined how CSAC has performed over the last decade through extensive research into the financial aid industry, the competitors, competitive analysis, and points of parity and difference. The audit included a brand inventory to include marketing materials, sub-brands, and secondary brand partnerships. The brand exploratory examined insights from seven human-centered design focus groups providing conducted with the defined target audience and the internal staff and commissioners of CSAC. Finally, the audit also provided strategic and tactical recommendations to prolong the health of the brand.
CSAC was successfully repositioned as a trustworthy expert, rebranded after the audit, and ran a successful social media ad campaign that lead to 200% increase in applications for student grants.
Branding,Content Marketing,Marketing Strategy,Web Development
Education
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Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.
I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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