CSAC was successfully repositioned as a trustworthy expert, rebranded after the audit, and ran a successful social media ad campaign that lead to 200% increase in applications for student grants.

Mackenzie M.

Mayple Vetted

expert

The Challenge

With the cost of postsecondary education at an all-high, the California Student Aid Commission had an opportunity to become a lead source for providing debt-free ways to fund student education. With an outdated brand and crumbling positioning, I conducted a full brand and marketing audit with a marketing strategy to relaunch the CSAC brand.

The Process

This audit explored the health of the California Student Aid Commission’s (CSAC) brand. It examined how CSAC has performed over the last decade through extensive research into the financial aid industry, the competitors, competitive analysis, and points of parity and difference. The audit included a brand inventory to include marketing materials, sub-brands, and secondary brand partnerships. The brand exploratory examined insights from seven human-centered design focus groups providing conducted with the defined target audience and the internal staff and commissioners of CSAC. Finally, the audit also provided strategic and tactical recommendations to prolong the health of the brand.

The Solution

CSAC was successfully repositioned as a trustworthy expert, rebranded after the audit, and ran a successful social media ad campaign that lead to 200% increase in applications for student grants.

Skills Used

Branding,Content Marketing,Marketing Strategy,Web Development

Industry

Education

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

General Assembly

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

American Broker Management

Website Design and Development Services.


Build a website that looks pretty, modern and profesional.


Made for performance, SEO, visibility, and made to grow businesses and their presences.

0.1

CPL

North Ave Education

This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.

2x

Revenue in 60 days

pk24

pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.


The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.