Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
CSAC was successfully repositioned as a trustworthy expert, rebranded after the audit, and ran a successful social media ad campaign that lead to 200% increase in applications for student grants.
With the cost of postsecondary education at an all-high, the California Student Aid Commission had an opportunity to become a lead source for providing debt-free ways to fund student education. With an outdated brand and crumbling positioning, I conducted a full brand and marketing audit with a marketing strategy to relaunch the CSAC brand.
This audit explored the health of the California Student Aid Commission’s (CSAC) brand. It examined how CSAC has performed over the last decade through extensive research into the financial aid industry, the competitors, competitive analysis, and points of parity and difference. The audit included a brand inventory to include marketing materials, sub-brands, and secondary brand partnerships. The brand exploratory examined insights from seven human-centered design focus groups providing conducted with the defined target audience and the internal staff and commissioners of CSAC. Finally, the audit also provided strategic and tactical recommendations to prolong the health of the brand.
CSAC was successfully repositioned as a trustworthy expert, rebranded after the audit, and ran a successful social media ad campaign that lead to 200% increase in applications for student grants.
Branding,Content Marketing,Marketing Strategy,Web Development
Education
Put your e-mail in and we'll arrange a consultation call for you
Think Influence was tasked to help Birdsong increase its following on Instagram to reach a milestone of 10k followers.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
