We were able to take their ROAS from 0.5 to 2.5X+ in just under 3 months. Our impact on the website, CRO & social media also helped tremendously in making this project successful.
agency
Mozart Supplies came to use because they had never sold on their own website. They were getting all their sales from Amazon and whenever they tried getting sales elsewhere the results were poor and unprofitable.
We decided to make a CRO audit on their website and re create their website with the best practices. We then took a look at the creatives they had to launch ads and improve their social media management.
We were able to take their ROAS from 0.5 to 2.5X+ in just under 3 months. Our impact on the website, CRO & social media also helped tremendously in making this project successful.
Web Development,Web Development,Paid Ads,Paid Ads,CRO,Branding,Copywriting,Social Media Management
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.