
• Supported the achievement of a 10:1 LTV:CAC through attribution & analytics reporting, recommendations on paid spend & marketing optimization efforts
• Named to Deloitte Fast 500 list, 5 years in a row
• Surpassed $65M ARR
Growing an SMB-focused B2B Martech company from $10M to $65M in 3 years.
• Supported the achievement of a 10:1 LTV:CAC through attribution & analytics reporting, recommendations on paid spend & marketing optimization efforts
• Named to Deloitte Fast 500 list, 5 years in a row
• Surpassed $65M ARR
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Challenge: underutilized email marketing list
Challenge: lack of social media presence
This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!

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