• Supported the achievement of a 10:1 LTV:CAC through attribution & analytics reporting, recommendations on paid spend & marketing optimization efforts

• Named to Deloitte Fast 500 list, 5 years in a row

• Surpassed $65M ARR

2
ROAS

David S.

Mayple Vetted

expert

The Challenge

Growing an SMB-focused B2B Martech company from $10M to $65M in 3 years.

The Process

  1. Building a new experimentation program from the ground up that yielded +18% YoY improvement in conversion rate the first year of the program.
  2. Leading a Demand Generation team of five to consistently exceed targets and grow to eight individuals.
  3. Creating the analytics function within the Marketing to deliver better marketing results through analysis, modeling & improved reporting.


The Solution

• Supported the achievement of a 10:1 LTV:CAC through attribution & analytics reporting, recommendations on paid spend & marketing optimization efforts

• Named to Deloitte Fast 500 list, 5 years in a row

• Surpassed $65M ARR

Skills Used

Paid Ads

Industry

Technology

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