• Supported the achievement of a 10:1 LTV:CAC through attribution & analytics reporting, recommendations on paid spend & marketing optimization efforts
• Named to Deloitte Fast 500 list, 5 years in a row
• Surpassed $65M ARR
expert
Growing an SMB-focused B2B Martech company from $10M to $65M in 3 years.
• Supported the achievement of a 10:1 LTV:CAC through attribution & analytics reporting, recommendations on paid spend & marketing optimization efforts
• Named to Deloitte Fast 500 list, 5 years in a row
• Surpassed $65M ARR
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Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.
Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.
The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.