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My initial goal was to combine audiences and reduce segmentation which resulted in more efficient campaigns.
agency
I was brought on to Calvin Klein to begin setting up an in-house social team. My main project while I was there was establishing a test & learn process with the goal of having an everlasting strategy. I worked directly with their current agency and Facebook reps to solve diminishing return, CRM segmentation plans & finding the right mix within a multi-level campaign structure. My contribution set Calvin Klein up to be ready to take media in-house with all the tools they need.
I was Social Media Specialist/Manager and I used Facebook/Instagram Ads Manager, Pinterest Ads Manager, AgileOne for audience segmentation. I created full-year media plans, presented to executive teams, and mentored junior staff.
My initial goal was to combine audiences and reduce segmentation which resulted in more efficient campaigns.
Paid Ads,Paid Ads,Paid Ads,Web Development,Social Media Management,Other,Marketing Strategy,Marketing Strategy
Style & Fashion
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-Launch a Walgreens x Aussie Hair Care collaboration to promote Aussies revamped coils line in less than 1 month.
-Prepare enough press around new product in 2 months.
BURST is a top brand in the dental care industry. BURST first came to us when they needed an influencer quote to be aired on QVC that week. With little time to spare, we got them the quote that they needed from Jessica Robertson (Duck Dynasty). We have been running influencer marketing campaigns for BURST ever sense.
