My initial goal was to combine audiences and reduce segmentation which resulted in more efficient campaigns.


Marissa Dapolito

Mayple Vetted


The Challenge

I was brought on to Calvin Klein to begin setting up an in-house social team. My main project while I was there was establishing a test & learn process with the goal of having an everlasting strategy. I worked directly with their current agency and Facebook reps to solve diminishing return, CRM segmentation plans & finding the right mix within a multi-level campaign structure. My contribution set Calvin Klein up to be ready to take media in-house with all the tools they need.

The Process

I was Social Media Specialist/Manager and I used Facebook/Instagram Ads Manager, Pinterest Ads Manager, AgileOne for audience segmentation. I created full-year media plans, presented to executive teams, and mentored junior staff.

The Solution

My initial goal was to combine audiences and reduce segmentation which resulted in more efficient campaigns.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Web Development,Social Media Management,Other,Marketing Strategy,Marketing Strategy


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