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My initial goal was to combine audiences and reduce segmentation which resulted in more efficient campaigns.
I was brought on to Calvin Klein to begin setting up an in-house social team. My main project while I was there was establishing a test & learn process with the goal of having an everlasting strategy. I worked directly with their current agency and Facebook reps to solve diminishing return, CRM segmentation plans & finding the right mix within a multi-level campaign structure. My contribution set Calvin Klein up to be ready to take media in-house with all the tools they need.
I was Social Media Specialist/Manager and I used Facebook/Instagram Ads Manager, Pinterest Ads Manager, AgileOne for audience segmentation. I created full-year media plans, presented to executive teams, and mentored junior staff.
My initial goal was to combine audiences and reduce segmentation which resulted in more efficient campaigns.
Paid Ads,Paid Ads,Paid Ads,Web Development,Social Media Management,Other,Marketing Strategy,Marketing Strategy
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Client wishes to know keywords in Malay that are currently driving traffic to their website.
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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