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My initial goal was to combine audiences and reduce segmentation which resulted in more efficient campaigns.
I was brought on to Calvin Klein to begin setting up an in-house social team. My main project while I was there was establishing a test & learn process with the goal of having an everlasting strategy. I worked directly with their current agency and Facebook reps to solve diminishing return, CRM segmentation plans & finding the right mix within a multi-level campaign structure. My contribution set Calvin Klein up to be ready to take media in-house with all the tools they need.
I was Social Media Specialist/Manager and I used Facebook/Instagram Ads Manager, Pinterest Ads Manager, AgileOne for audience segmentation. I created full-year media plans, presented to executive teams, and mentored junior staff.
My initial goal was to combine audiences and reduce segmentation which resulted in more efficient campaigns.
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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