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My initial goal was to combine audiences and reduce segmentation which resulted in more efficient campaigns.
I was brought on to Calvin Klein to begin setting up an in-house social team. My main project while I was there was establishing a test & learn process with the goal of having an everlasting strategy. I worked directly with their current agency and Facebook reps to solve diminishing return, CRM segmentation plans & finding the right mix within a multi-level campaign structure. My contribution set Calvin Klein up to be ready to take media in-house with all the tools they need.
I was Social Media Specialist/Manager and I used Facebook/Instagram Ads Manager, Pinterest Ads Manager, AgileOne for audience segmentation. I created full-year media plans, presented to executive teams, and mentored junior staff.
My initial goal was to combine audiences and reduce segmentation which resulted in more efficient campaigns.
Paid Ads,Paid Ads,Paid Ads,Web Development,Social Media Management,Other,Marketing Strategy,Marketing Strategy
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I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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