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A well-known US fashion brand was looking for a partner to further extend their market share in the US in a highly competitive context, with all brands going online at the beginning of the COVID-19 pandemic. They were already running Facebook/Instagram Ads and Google Ads at scale and had healthy, well-structured accounts that were managed by an agency, but they needed someone who would be able to take them to the next level.
My role was to take over the Facebook Ads account with a monthly advertising budget of $1M.
I started by doing an extensive audit of the account to analyze all the data, find areas of improvement, and come up with a plan based on my findings. Upon presentation and approval of the plan, I implemented the changes gradually, balancing maintenance of ongoing campaign performance with exploration of new opportunities.
A few changes I implemented:
Increased revenue by 10% while maintaining a ROAS 2-3+
Paid Ads,Paid Ads
Style & Fashion
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
The Tikvah Fund is an ideas institution committed to supporting the intellectual, religious, and political leaders of the Jewish people.
Working with them on variety of special projects was and is one of the satisfying work we do here :)
We help them with many projects including leads, selling books, tickets, branding and social media management.
Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.
This client already had excellent retail and online shops, but they weren't doing any email marketing whatsoever. Within 90 days and only executing 30% of the proposal, LGS has added an additional 19% revenue to their bottom line.
