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Profit of the account grew 94% year over year while maintaining a 15% revenue growth.
Increase profit of the current marketing channels
After a deep dive into the data of the various channels (Google Shopping was the largest), I found that CarParts.com was not taking into account margin when bidding. I set up a system that allowed me to adjust bids on the accounts directly by margin which also required a complete restructure of the account (shifting from bidding based on "product categories" to "margin ranges").
Profit of the account grew 94% year over year while maintaining a 15% revenue growth.
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Mammoth Creameries is a low-sugar frozen custard sold online and in grocery retailers across the United States. Mammoth Creameries approached us with the goal of increasing brand awareness and becoming a recognized leader in the better-for-you ice cream market.
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In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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