Profit of the account grew 94% year over year while maintaining a 15% revenue growth.

0.94
ROAS

Zonder Marketing

Mayple Vetted

agency

The Challenge

Increase profit of the current marketing channels

The Process

After a deep dive into the data of the various channels (Google Shopping was the largest), I found that CarParts.com was not taking into account margin when bidding. I set up a system that allowed me to adjust bids on the accounts directly by margin which also required a complete restructure of the account (shifting from bidding based on "product categories" to "margin ranges").

The Solution

Profit of the account grew 94% year over year while maintaining a 15% revenue growth.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads

Industry

Technology

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