Profit of the account grew 94% year over year while maintaining a 15% revenue growth.
agency
Increase profit of the current marketing channels
After a deep dive into the data of the various channels (Google Shopping was the largest), I found that CarParts.com was not taking into account margin when bidding. I set up a system that allowed me to adjust bids on the accounts directly by margin which also required a complete restructure of the account (shifting from bidding based on "product categories" to "margin ranges").
Profit of the account grew 94% year over year while maintaining a 15% revenue growth.
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Technology
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TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.