Mozart Supplies came to use because they had never sold on their own website. They were getting all their sales from Amazon and whenever they tried getting sales elsewhere the results were poor and unprofitable.

In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.

Improve IRO and organic presence. Customer had worked with a previous agency with no improvements in the last 3 years

It's a newly launched service for a very small niche, ran entirely solo. The biggest difficulty is how to maintain the service relevant, so that it will gather a big enough volume of customers, while also staying true to the purpose of the product.